The brand also added four additional new exclusive colorways.

The wild, zero-emission concept is actually being built for launch in 2025.

IWC also added several other brand-new watches to the collection.

The tag utilizes both Bluetooth and UWB to locate your gear with more precision.

The angular chronograph is designed to withstand all of the elements.

The watch boasts 12 patents and 11 complications, amongst many other features.

The latest iteration of the XT-6 is literally built for the long run.

The brand has also released a new flagship Luminor in “eSteel.”

The watches from Rolex, Omega, & more that you didn’t know you wanted.

It’s the first time the Explorer has ever been offered in precious metal.

Pricing on the speedy rally car starts at around $135,000.

The innovative watch even uses sapphire bridges in the movement.

The lighter, leaner LM002 looks ready to race -- even in the Baja 500.

The collection includes three new chronographs and a limited edition tourbillon.

The Xupermask includes noise-canceling earbuds & dual 3-speed fans.

Rolex isn’t the only watchmaker to utilize the red/blue color scheme.

Including a new antimicrobial lining and updated streamlining & styling.

The timepiece merges two legendary pilot’s watch designs.