Independently owned and operated since 2012, HICONSUMPTION is a modern day men’s lifestyle publication for those with a passion for well designed gear. We’re discoverers of uncharted players in the space, and proclaimers of passion for an elevated way of living.

Proudly built in Los Angeles, California, our access to such experimental backyard landscapes keeps us on our toes and in-the-know of what’s to come in the realm of adventure, tech, gear, automotive, style, and beyond. We uphold those merits to this day, keeping them near and dear — allowing us to remain on the cutting edge of a life worth exploring and at the ready to offer our expertise to an audience vying for the same cherished principles.

Editorial Process

How & why do we choose the products we cover?

We’re a small, passionate team of professional creators and enthusiasts (real humans) with an obsession for gear. We believe that both aesthetics and utility matter when it comes to selecting your next piece of gear – and our coverage reflects that. We get hands on with the best gear from the best brands on the planet, and spend countless hours testing and debating the semantics of our product coverage.

Nothing ends up on our site without being vetted by multiple team members, and no buyer’s guide or review is published without our team gathering data and intel from expert sources, plenty of hands-on testing, personal experience, and sifting through an exorbitant amount of customer reviews to determine what really matters to end users.


Meet The Team

Independent Journalism

We are completely independent, and that’s the way we like it. It means that our loyalty is to creating the best experience for our readers, not to squeezing incremental revenue for shareholders and investors. We’re committed to impartial and fair journalism, and every staff member here is held accountable to a high standard of honesty and transparency. Any content produced for an advertiser will be clearly labeled with a sponsored or presented by logo.

Affiliate Disclosure

HICONSUMPTION scours the web daily to uncover the greatest gear on the planet. We regularly link to feature products via Amazon and other online retailers.

Clicking on these links to purchase products through our site may earn us a small percentage of the purchase price as a referral fee. The earnings derived from affiliate links allow us to continue to grow our staff, and stay true to our mission of bringing you, the reader, our favorite gear picks on the market.

Artificial Intelligence Policy

At HICONSUMPTION, we aspire to provide the highest quality content produced by humans, for humans, and that’s exactly why it’s against our guidelines to publish automatically generated content using AI (artificial intelligence) writing tools such as ChatGPT.

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Join Our Team

If you’re passionate about gear the same way we are, then we’re looking for you.