HICONSUMPTION was established by gearheads for gearheads as a modern day men’s lifestyle publication. We’re discoverers of uncharted players in the space, and proclaimers of passion for an elevated way of living.

Proudly built in Los Angeles, California, our access to such experimental backyard landscapes keeps us on our toes and in-the-know of what’s to come in the realm of adventure, tech, gear, automotive, and style. We uphold those merits to this day, keeping them near and dear — allowing us to remain on the cutting edge of a life worth exploring and at the ready to offer our expertise to an audience vying for the same cherished principles.



Founder / Editor in chief

Ian Rebello

Managing Editor

Johnny Brayson

Senior Staff Writer

Tim Huber

Staff Writer

Yoni Yardeni

Staff Writer

Ethan Brehm


Senior Production Artist

Brandon Cooley


Ulysse Prom


Head of Sales + Brand Partnerships

Matthew Matuzak