Between its multimillion-dollar price tags and its extremely limited production figures, Bugatti has earned a reputation for its exclusivity. Naturally, then, the French marque tends to be pretty judicious with its badge placement. So, while there may be Ferrari and Lamborghini merch aplenty, the Big Bug’s offerings are comparatively limited.
All of which makes the latest Molsheim partnership that much more surprising. That’s because, in collaboration with Gillette, Bugatti has created a special edition razor inspired by the Chiron Pur Sport. (Yes, you read that right.) Much more than any ordinary shaving tool, however, it takes the grooming brand’s award-winning heated razor and adds a number of exclusive visual touches. For instance, the handle features a premium aluminum-zinc construction similar to the materials used throughout the car’s interior. What’s more, it comes finished in Agile Bleu, a color historically used in French racing. Rounded out by the iconic Macaron logo found on every Bugatti vehicle, the result is a razor that’ll have you shaving in record-setting time. With purchase, buyers will also receive a wireless charger, some refill blades, as well as a co-branded cleaning cloth. Though there’s no word on price yet, we can’t imagine that it’ll be cheap when it launches later this month.