Unlike many of the concept cars we come across, Polestar’s have a welcomed habit of actually coming to fruition. The Precept matured into the 884hp Polestar 5 we covered last fall, and it was close enough to the original show car that the five-year wait actually felt justified. So when the brand’s new design boss (ex-Audi exterior chief Philipp Römers), rolled out his first show car in Gothenburg this week, our ears definitely perked up. It’s called the Polestar Formula 2030 concept.
Dual Blades Up Front, Single Blades Out Back
At 184.3″ long, 79.6″ wide, and just 53.1″ tall, the Formula 2030 sits lower than the Polestar 5 grand tourer while riding on pretty insane 22″ center-lock wheels. Polestar calls it a compact four-door sports car in its own segment, but for us, it lands somewhere between a shooting brake and a hot hatch.
The Dual Blade headlights are confirmed for the next-generation Polestar 2 arriving in 2027. Out back, the brand’s signature full-width light bar is gone, replaced by Single Blade taillights that preview the Polestar 7 crossover due in 2028.
Rear-hinged coach doors swing open with no B-pillar, while the entire tail tilts upward to expose a transparent cargo floor with Öhlins dampers sitting in plain view beneath it.
Knobs, Rockers, and a Disappearing Touchscreen
The dash carries eight physical controls, each swappable between a rocker switch and a rotary knob. You can then program them to whatever function you want. Polestar calls it a “mechatronics solution.”
A 20″ curved display rides on the steering column itself, moving with the yoke-style wheel. The 12.2″ touchscreen sits flush into the tunnel in Performance mode and rises back up when the steer-by-wire system takes over autonomous duty. Four individual seats with inflatable bolsters and Swedish Gold harnesses round out the affair.
Flax, Steel, and a Catch
Polestar isn’t building this thing (yet), and no word on the power plant either. The materials are production-minded, though. You’ve got flax-and-bioplastic seatbacks, mono-material door panels built for closed-loop recycling, and exposed low-emission steel seat frames.
Unfortunately for stateside residents, Polestar is winding down US sales after the 2026 model year due to restrictions on Chinese connected-car software. So, the would-be production cars born from this design will likely be admired from afar.
Spec Sheet
Model: Polestar Formula 2030 Concept
Vehicle Type: Four-door, four-seat electric sports car (design study)
Length: 184.3 in (4,680 mm)
Width: 79.6 in (2,021 mm)
Height: 53.1 in (1,350 mm)
Wheelbase: 109.4 in (2,780 mm)
Wheels: 22-inch center-lock
Doors: Rear-hinged coach doors, no B-pillar
Driver Display: 20-inch curved, column-mounted
Center Display: 12.2-inch retractable touchscreen
Steering: Steer-by-wire
Exterior Finish: Nitrogen light-reactive paint
Powertrain: Electric (unspecified)
Pricing & Availability
The Formula 2030 is a pure design study, so there’s no price. Its design attributes are confirmed for the next-generation Polestar 2 in 2027 and the forthcoming Polestar 7.
Recap
Polestar Formula 2030 Concept
Polestar’s first show car under design boss Philipp Römers brings back programmable physical buttons and previews the next Polestar 2 and Polestar 7.
