Style Guide: ‘70s Sunshine

Aug 30, 2021

Category: Style

Presented By

Sometimes modern living can be a little overwhelming. The fast pace, the information overload, the constant need and expectation for instant gratification… you get the idea. It helps to slow down and take it easy now and then, you know, like people did back in the 1970s. Sure, people in the ‘70s had their issues too, but everything looks better through the comforting lens of nostalgia, which is why we’ve crafted a look around the concept of ‘70s Sunshine.

So, what exactly is ‘70s Sunshine? It’s a concept that encourages an easygoing style that’s built around neutral earth tones with carefully chosen bright pops of warm colors. It offers a summer-inspired retro feel that breeds cheerfulness and good living, two things that are often in short supply these days. Using adidas’ Neutrals Collection and its timeless tonal styles as our jumping-off point, we’ve crafted a look that’s tailor-made for kicking back with a good book under the nearest tree during the twilight of summer.

adidas Adicolor Vintage Baseball Cap

You’re going to need a hat to keep the sun off of your head while you’re catching those rays and good vibes, and this adidas Originals baseball cap from the brand’s Neutrals Collection is the perfect way to do it. The vintage-style cap is made from 100% cotton that’s executed in a dusty beige colorway with a subtle chevron pattern. A stitched color-matched Trefoil logo — which fittingly debuted in 1972 — completes the old-school look.

Purchase: $28

adidas R.Y.V. Loose Fit Tee

While fitted tees are certainly deserving of a spot in your wardrobe, they’re not the best choice when it comes to relaxing. For that, you should go the loose-fit route. Another member of adidas’ Neutrals Collection, the R.Y.V. is a gender-neutral tee with a comfy loose fit and a utilitarian design. Crafted from soft and sustainable 100% cotton from the Better Cotton Initiative, this shirt’s off-white style is perfect for casual situations.

Purchase: $35

Igloo Retro Picnic Basket Cooler

OK, technically this throwback cooler is a revival of a ‘90s design, but its uplifting mix of colors and retro design still jibe perfectly with our ‘70s Sunshine theme. Ideal for picnics and beach days, this 25-quart cooler has room for 36 cans while weighing in at just 5.5 lbs. It features eco-friendly THERMECOOL insulation, molded-in side handles for easy one-hand carrying and a waffle-top lid that doubles as a seat.

Purchase: $50

adidas PUIG Shoes

This version of adidas’ casual favorites is inspired by retro surfboard design, and their sun-kissed colorway of cream with vibrant stripes of red, orange, and yellow could not be more on-brand for our theme. But even though these shoes look like something you could have worn 50 years ago, their performance and tech are all modern thanks to a molded Adiprene sockliner, a high-grade EVA midsole, and a premium leather upper made with recycled materials.

Purchase: $90

J.Crew Slim Dock Pant

Sweating through your pants is never a good look, and if your pants are overheating you’ll never be able to fully relax. Enter these J.Crew pants. They’ll keep you cool, calm, and collected by way of their breathable cotton-linen blend. And with a cleaned-up throwback style that pays homage to ‘60s athletic wear, these elastic-waisted, slub-textured pants are the happy medium between sweatpants and chinos and are ideal for lounging.

Purchase: $90

Todd Snyder Stretch Denim Jacket

Nothing says the ‘70s like a denim trucker jacket, but this one’s hiding a very modern secret. While normal jean jackets can be a bit constraining — i.e. not too conducive to kicking back — this one has the added benefit of stretch. We’re not talking yoga pants levels of stretch, mind you, but rather a 100% cotton denim that’s been woven in such a way to feel immediately broken-in with a touch more flexibility. It’ll be your new fave for those in-between days.

Purchase: $228

Vuarnet Edge 1614

Look, there are some things in life that are simply unavoidable: death, taxes, and looking cool in sunglasses. A nice pair of shades is a must for putting out chill vibes on a sunny day, and these retro aviators from the French luxury outfit Vuarnet do so better than most. They blend a double-bridged stainless steel frame with a tortoiseshell acetate rim, giving an unexpectedly complex look, while the brown anti-reflective mineral glass lenses add some nice functionality.

Purchase: $360

Tissot Heritage 1973

When a company has been around since 1853 like Tissot has, their back-catalog of products to re-release is nearly endless. Thankfully for us, the Swiss heritage watch brand honed in on the year 1973 to resurrect this handsome automatic chronograph. Boasting a classic panda dial with very ‘70s accents of orange and blue and an even more ‘70s cushion case and brown leather rallye strap, this retro timepiece is the perfect final accessory for your ‘70s Sunshine day.

Purchase: $2,100

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