Sony hasn’t been austere when it comes to the company’s dominance in the mirrorless market — in fact, their platforms are so successful that they’ve taken on a seraphic role as the driving force behind modern camera innovation. This week, Japan’s monolithic tech company has once again set the bar for mirrorless platforms, thanks to the announcement of its highly-anticipated A7R IV camera.
The A7R IV is the successor to Sony’s wildly popular A7R III, and looks to redefine photography’s prosumer and professional architecture through the use of integrated technologies, innovative design principles, and a monstrous sensor upgrade that will place it at the top of the mirrorless market’s food chain. As the world’s first 61-megapixel, full-frame camera, the A7R IV has no qualms when it comes to setting records — but, it’s the technological prowess surrounding Sony’s new sensor that makes the platform truly interesting. The newly-implemented BSI CMOS image sensor is a steadfast addition to Sony’s lineup, making it the first true update for the Alpha line since 2015. Additional upgrades like a 567-point phase-detection autofocus system, Real-Time Tracking AF, Real-Time Eye AF, and Animal Eye AF have made their way over from the company’s alternative platforms. For video connoisseurs, the A7R IV promises to be just as powerful — it can shoot oversampled 4K, full-pixel readout Super 35, and, last but not least, it integrates the company’s illustrious Eye AF into video recording for the first time. The Sony A7R IV is slated for release in September and is currently listed for pre-order at $3,500.