Sony’s A7R IV Is The World’s First 61-Megapixel Mirrorless Camera

Jul 16, 2019

Category: Tech

Sony hasn’t been austere when it comes to the company’s dominance in the mirrorless market — in fact, their platforms are so successful that they’ve taken on a seraphic role as the driving force behind modern camera innovation. This week, Japan’s monolithic tech company has once again set the bar for mirrorless platforms, thanks to the announcement of its highly-anticipated A7R IV camera.

The A7R IV is the successor to Sony’s wildly popular A7R III, and looks to redefine photography’s prosumer and professional architecture through the use of integrated technologies, innovative design principles, and a monstrous sensor upgrade that will place it at the top of the mirrorless market’s food chain. As the world’s first 61-megapixel, full-frame camera, the A7R IV has no qualms when it comes to setting records — but, it’s the technological prowess surrounding Sony’s new sensor that makes the platform truly interesting. The newly-implemented BSI CMOS image sensor is a steadfast addition to Sony’s lineup, making it the first true update for the Alpha line since 2015. Additional upgrades like a 567-point phase-detection autofocus system, Real-Time Tracking AF, Real-Time Eye AF, and Animal Eye AF have made their way over from the company’s alternative platforms. For video connoisseurs, the A7R IV promises to be just as powerful — it can shoot oversampled 4K, full-pixel readout Super 35, and, last but not least, it integrates the company’s illustrious Eye AF into video recording for the first time. The Sony A7R IV is slated for release in September and is currently listed for pre-order at $3,500.

Purchase: $3,500

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Tech

Upgrade Your WFH Uniform With Faherty's Legend Hoodie & Sweatpants

An ultra-comfortable athleisurewear set made from a Spandex-infused viscose-poly blend.

Posted By Tim Huber

Partner

Take On The Cold In Style With Moose Knuckle's Down 'Valleyfield' Jacket

A field coat with a performance-laminated shell and RDS-certified goose down.

Posted By Tim Huber

Partner
Featured Image

Toyota Made a Mini Mirai RC Car That Runs on a Real Hydrogen Fuel Cell

The reveal of the Mini Mirai comes on the heels of Toyota's release of its life-sized counterpart.

Posted By

Oct 22, 2021

Featured Image

Google’s Pixel 6 and Pixel 6 Pro Run on the Brand’s First In-House Processor

The tech wizard's new smartphone runs on the Google Tensor chip.

Posted By

Oct 20, 2021

Featured Image

DJI Utilized Their Drone Tech in Their Professional-Grade Ronin 4D Camera

The Ronin 4D offers unparalleled innovation in the forms of Automated Manual Focus, a modular build, and a Z-axis for added stability.

Posted By

Oct 20, 2021

Featured Image

Alienware Revamped Their Aurora Desktop to Commemorate 25 Years

The legendary gaming brand's latest is a looker.

Posted By

Oct 20, 2021