For Ruroc, crafting the perfect motorcycle helmet has been an extensive, never-ending effort. After introducing its ATLAS lid in 2019, the British brand looked to customer feedback to tweak the design — a process that lead to the second-gen ATLAS in 2020, the third generation in 2021, and now, the ATLAS 4.0 for 2022.
Born out of extensive field testing and customer feedback, the ATLAS 4.0 has been improved in just about every measurable area possible. The helmet maintains Ruroc’s signature design and silhouette while improving its aerodynamics. More than 50% quieter than its predecessor, the ATLAS 4.0 still features a carbon fiber shell construction, though it’s been smoothed out and simplified to mitigate turbulence at speed before being wrapped around a new three-part multi-density EPS structure. The fourth-gen ATLAS also sports open-and-closeable ventilation ports — the absence of which being one of the biggest gripes with the gen-three. The biggest change to the helmet, however, is the integration of RHEON reactive polymer into the multi-piece EPS liner. Not abiding by traditional Newtonian physics, this NASA-developed RHEON material does an otherwordly job of absorbing and dissipating impact and rotational forces — hugely upping the brain bucket’s levels of protection.
What’s more, rather than using a double D-ring setup, the ATLAS 4.0 is secured via a self-guiding magnetic FIDLOCK buckle. The 4.0 is also compatible with Ruroc’s Shockwave Bluetooth audio system, which now boasts a microphone that’s 60% smaller. Weighing just 3.4lbs, the helmet also features a pin-lock-compatible visor and a 215º horizontal field of view (plus a 100º vertical FOV). The fourth-generation helmet also gets reengineered, zippered cheek pads (and a head-liner) with acoustic control, an emergency release system, and a bespoke moisture-wicking, multi-layered, multi-density foam construction. Lastly, not only is the new ATLAS ECE 22.06-certified, but it also exceeds regulatory test standards by at least 20%.
Offered in a wide variety of solid colors and unique graphic designs, the Ruroc ATLAS 4.0 Motorcycle Helmet is slated to debut on February 18, 2022. Pricing for Ruroc’s latest generation lid has yet to be revealed, though we anticipate it costing upwards of $500, considering the $450 MSRP of the 3.0 model.
