Chrome Industries Had Photographers in Mind for Its New Nico Bag Collection

Before photojournalist Jim Domke devised what is considered to be the first well-functioning camera bag in the 1970s, the models that existed previously were either impractically heavy, hard-shelled suitcases or soft bags that were equally impractical and had no useful elements whatsoever. Since Domke’s first prototype, camera bags have come a long way, but even still, there’s always room for improvement. That’s where Chrome Industries comes in — whose cubes and slings have already been a favorite of photographers across the board for 25 years — as it releases a brand new collection of bags perfect for the on-the-go photographer.

Known for making both stylish and practical bags for traveling, biking, and everyday use, Chrome has now perfected the ultimate photographer’s companion with care and diligence. Crafted with snappers in mind using the input of veteran street, action, and adventure photographers, the new Niko Collection contains the Camera Backpack 3.0, Camera Sling 3.0, and shoulder and wrist straps.

Durable and water-resistant, the Backpack 3.0 offers quick access to your devices with both side and rear doors to the main compartment, as well as customizable dividers on the inside, a padded laptop sleeve that fits a 15-inch MacBook Pro, and an additional sleeve for your tablet. Several more quick-access pockets and compartments come equipped on both the inside and outside for memory cards, film, your phone, and whatever else you’ll need. Likewise, the Sling 3.0 comes with a top-zip opening for easy access and fold-out pockets for memory cards and other accessories. The bag fits a full DSLR with a 70-200mm lens.

The comfortable shoulder and wrist straps — Chrome Industries’ first ever — are made to be adjusted easily with a three-bar system and quick-release buckles to interchange between the two. The Chrome Industries Niko Collection is now available via its online store ranging from $25 all the way up to $280.

Purchase: $25+

Photo: Chrome Industries