Although they’re a budget option these days, when Hamilton dropped one of the first digital watches in the early ‘70s, it went for $2,100 (around $12k today). The price evened out, and legendary watchmakers like Timex eventually got in on the action. Speaking of Timex, the label’s Ironman watch is a truly timeless piece of digital wristwear, and was originally released for the Ironman Triathlon back in the ’80s. The James Brand is another label championed by the outdoor community, crafting modern and minimalist knives and EDC tools, and they’ve just teamed up with Timex on the Timex Ironman x The James Brand Watch.
Not only does this durable watch come equipped with classic Ironman features like a 30-lap tracker and a countdown timer, but it’s made with the ocean in mind as well, coming with a double lug design and a fabric strap made of up-cycled plastic that would have eventually polluted the sea. It also has 100 meters of water resistance and a stainless steel case back (featuring a collaborative logo design etched into it), so you’ll be prepared for any seafaring adventures.
Getting into the specs, it has a 39mm case with 22mm lugs and an acrylic crystal display with that classic Indiglo backlight. The Timex Ironman has to be one of the most iconic digital watches of all time, and it’s cool to see it in this funky turquoise and neon yellow colorway (accented with red buttons). This also marks the second collaboration between the two brands, and the design strays from The James Brand’s usually lowkey aesthetic – resulting in something unique and very ‘90s-looking (in a good way).
The Timex Ironman x The James Brand Watch is available now in the turquoise and neon colorway for $99.