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Luminox Partners with ‘Iceland Association for Search and Rescue’ for Survival Watches

Luminox ICE SAR 1050 SERIES 0 Hero
Photo: Luminox | ICE-SAR

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Few locations on this Earth have harsher, more trying conditions than Iceland. Potentially facing the likes of volcanoes and glaciers, only the toughest can withstand the natural environments of the ice-laden nation. Adventurers who dare to traverse its sub-zero climates must equip themselves with the best of the best in terms of gear.

Luminox ICE SAR 1050 SERIES 1
Photo: Luminox | ICE-SAR

Launched in 1918, the Icelandic Association for Search and Rescue (ICE-SAR) began as a lifeline put in place to aid fishermen in rough conditions and has since grown to include around 100 rescue units nationwide. ICE-SAR has now tapped Luminox for a new series of watches, dubbed the ICE-SAR Arctic 1050 Series. The collection consists of three models, each sporting a different color scheme.

Luminox ICE SAR 1050 SERIES 2
Photo: Luminox | ICE-SAR

Housed in a 46mm case made from the watchmaker’s insanely durable CARBONOX material, the watch runs on a Swiss quartz movement and features a pulsometer outer ring with a fourth hand assigned to measure your pulse. Available in either black with red accents, black with orange accents, or blue with red accents, the ICE-SAR Arctic watch features Luminox Light Technology, which keeps a glow for up to 25 years, and additional Super-LumiNova on the 12 and 6 numerals.

Luminox ICE SAR 1050 SERIES 3
Photo: Luminox | ICE-SAR

Adorned with matching rubber straps, the ICE-SAR Arctic 1050 Series watches are available now on Luminox’s website for $595 each.