At this point, it’s safe to say that Ten Thousand is one of the most important activewear brands in the space. The New York label has a ravenous following due to the excruciating amount of testing and development it places each of its high-performing, technical garments through. All of its stellar products rank among the best in their respective categories, as they’re often the go-to for athletes and amateurs alike. Now, Ten Thousand is expanding its purview into the athleisure space with its new CØNCEPT line.
If we ever had one gripe about Ten Thousand, it’s that we can’t wear its clothing all over the place, however, the CØNCEPT line seeks to change that. The CØNCEPT line is a rather ingenious experiment for Ten Thousand. It covers “everyday wear with performance details to technically innovative workout gear.” Where the brand normally collaborates with the highest-caliber professional athletes and endurance runners for its training garments, Ten Thousand is now asking its everyday customers to provide feedback on its new pieces as it releases them. It’s a great way to engage customers as well as tweak the designs of the new products to meet the needs of the people who buy them.
The first garment being released in Ten Thousand’s CØNCEPT line is the CØ1 PANT. Using the mega-hit Interval Pant as its template, Ten Thousand retained its proprietary sweat-wicking and quick-drying four-way stretch fabric for its construction but elevated its design to be an everyday commuter pant. It has a snap button front with a zip fly to go over your shorts for a more upscale casual look and packs five pockets into its design to maximize storage and versatility.
While Ten Thousand designed the CØ1 PANT to be an everyday garment, it still packs a punch and offers the same durable, high-performing capabilities that made the Interval Pant iconic. Ultimately, this new garment just gives us yet another reason to buy from Ten Thousand. The CØ1 PANT retails for $118 and is available for purchase on Ten Thousand’s website.
