Years ago, individuals discounted the importance of peripherals like smartwatches, glasses, and other accessories. Over time, however, technology advanced to the point where the once-begotten items found their rightful place within everyday attire, and what once seemed outlandish and unique, became relatively ubiquitous. These days, nearly every tech company has released a smartwatch to compete with its peers, and now, PUMA has announced that they’ll be joining the race for wristwear supremacy.
It’s no shock that PUMA has announced their entry into the realm of smart peripherals; and if the company’s self-titled smartwatch is anything to go by, it’s clear that competition is thriving. Inside, you’ll find Qualcomm’s powerful Snapdragon Wear 3100 chipset, alongside Google’s renowned Wear operating system, giving the watch a substantial basis for well-rounded performance. Like most variants, the device is tailored toward the active individual, offering wearers a lightweight nylon and aluminum case, breathable silicone strap, and integrated Google Fit capabilities to help track vital variables in regard to exercise. It’s also water-resistant up to 5 ATM and features a slew of attributes to keep you on track, including a built-in GPS, heart rate monitor, weather updates, and Google’s trusty Assist. Needless to say, the smartwatch’s 44mm full-color touch display presents all of these implementations in crystal-clarity. The watch is available now via PUMA’s website for $275.