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Fjällräven Is Finally Letting You Customize Your Own Kånken Backpack

The Fjällräven Kånken bag is as stylish and practical to wear as it is fun to say. The Sweden-based brand has developed a killer reputation for making high-quality apparel and gear that has woven itself into the fashion zeitgeist of the entire planet. But despite the immense popularity of the brand’s outdoor jackets, Fjällräven’s most iconic product by far is the Kånken bag. Now, the brand looks to bolster the popularity of the Kånken even further with their all-new program, Kånken Me.

Kånken Me is Fjällräven’s first program to allow the customer to fully customize their own Kånken backpack. In a celebration of variety and diversity, Kånken Me empowers people to personalize the colors of every part of their Kånken. Kånken Me includes 14 different color combinations to choose from like Ox Red, Fog, Frost Green, and Warm Yellow to color any part of your Kånken, from its front pocket to its handle closure tab to its back attachment points and more. You’re even allowed to pick the color of your Kånken’s inner pocket. All of this customization is done in real-time through the 3D simulation on Fjällräven’s website, so you will know exactly how your personalized Kånken will look before you get it. While the customized Kånkens are sure to look one-of-a-kind, they will retain the same hardwearing Vinylon F construction of the original that makes them one of the best backpacks on the market. Moreover, their interior back pocket includes a PE foam seat cushion to prevent the precious cargo inside the backpack from poking against the wearer’s back, and the spacious main compartment allows for easy loading and unloading.

Given their customizable nature, the Kånken Me takes about three to four weeks to ship after you place your order, and is priced at $140. You can start customizing your own bag now at Fjällräven’s website.

Purchase: $140