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This Restrained 1973 Land Rover Series III Restomod Proves That Less Is More

Photos: The House Of Cool

Using the slogan “Turning the already not so ordinary into extraordinary,” The House Of Cool is a Portuguese design house that routinely takes part in a myriad of different projects and collabs. This includes nearly a dozen vehicle builds, the latest of which is a Land Rover Series III Pickup turned minimalistic restomod.

The build started out as a 1973 Long Wheelbase 109 Series III Pickup, though practically every inch of this classic off-roader has been meticulously modified, upgraded, or restored. The Series III’s refreshed bodywork has been hit with a Mid-Gray paint job that’s now juxtaposed via a removable black soft top and a custom pickup box adorned in fluo red paint. The Land Rover’s cabin has also been heavily revised and now sports custom instrumentation and a plush three-person bench seat that’s been upholstered in brown Alcantara — a construction that now also trims the dash.

The truck hasn’t just been cosmetically overhauled either, as the THOC team has also opted to completely rebuild the donor’s engine and transmission. Alongside the refreshed 2.285-liter diesel mill and gearbox, the Land Rover has also been gifted power steering. Lastly, the Series III also features a hood-mounted full-sized spare and three-quarter-pannel-mounted circular rear-view mirrors. While it’s by no means the most transformative Series III project, The House Of Cool’s ’73 LR Pickup is a brilliant example of how less is sometimes more — especially when working with such an iconic donor.

This 1973 Land Rover Series III 109 Pickup by The House of Cool is currently for sale, with its price available upon request. And, while this restomod is currently located in Portugal, THOC does offer worldwide shipping.

Learn More: THOC

Photo: The House Of Cool
Photo: The House Of Cool
Photo: The House Of Cool