Even though we see it all around us, color has always been a mysterious concept. Certain colors don’t just recall specific objects or memories, but moods and feelings — even as far back as our early childhood. For many, we can’t place our finger on why certain colors get a rise out of us, whether positively or negatively. But for others, the search for a specific shade of a specific color can become an obsession.
Since 2005, Artisans de Geneve has been the leading third-party customization firm for Rolex watches. For its latest project, it was tapped by an unnamed watch enthusiast to take his yellow gold Rolex Daytona — one of the most coveted racing chronographs of all time — and add to it a very particular and evocative shade of green that he had in his mind with very few reference points.
Up to the task, Artisans de Geneve searched for the perfect shade of green, as per the client’s descriptions. It had to be vintage, yet timeless, among other things, and it had to complement the yellow gold base. The result is exquisite both at first glance and when looking at the finer details, from the bakelite bezel insert to the sunray-finished dial with a nuance of blue.
A magnificent display of the power and enigma of color, the new “Honey Green” Rolex Daytona customization from Artisans de Geneve can be explored on its website.