While many brands, unfortunately, weren’t able to survive the global pandemic, one such outdoor gear giant was embarking on a new endeavor entirely. Patagonia launched Patagonia Provisions in April 2020 and has already released a slew of products that include venison links, turmeric breadfruit crackers, and even beer. Patagonia itself has been dabbling in suds since 2016 with the release of its Long Root line. And now it’s grabbing nearly a dozen renowned brewing companies for its next chapter.
This week, Patagonia Provisions has announced it’s partnering with 11 craft breweries across the country, who have each created their own lager-style beer recipe using the revolutionary Kernza grain. At the top of the list are legends such as Sierra Nevada and the coveted Russian River Brewing Company, and also includes fan-favorites such as Topa Topa, Allagash, Rhinegeist, Bang Brewing, Odell Brewing, Aslan Brewing Co., Hopworks, Arizona Wilderness, and Maui Brewing Co.
If you’re not familiar with Kernza, the wheat-like perennial grain has been making waves for being grown as a sustainable crop, helping reduce greenhouse gasses, and is Regenerative Organic Certified. Higher in protein and fiber than other types of wheat, Kernza was developed at The Land Institute in Salina, Kansas, and has roots that can grow to be 12 feet in length, drawing down carbon from the atmosphere to store in the soil. In turn, this restores and improves the soil’s health. Patagonia already has some experience with Kernza. Just last year, it teamed up with Delaware’s iconic microbrewery Dogfish Head for a German-style pilsner.
Patagonia Provisions and the 11 breweries will take 1% of all sales from this partnership and donate it to local non-profits that support environmental initiatives. For now, these suds are being poured at each of the breweries’ tap rooms but expect to see each of them sold in cans sometime soon. Head over to Patagonia Provisions’ website to learn more.