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Leica Pays Homage to James Bond with a Limited 007-Branded D-Lux 7 Model

Leica D Lux 7 007 Edition 0 Hero
Photo: Leica

After collabing with several high-end brands in recent months, Leica’s latest joint effort is arguably its classiest yet — not much of a surprise considering A BATHING APE just doused a premium camera in its signature camo motif. In a rather late attempt at celebrating James Bond’s 60th anniversary, the iconic camera manufacturer has unveiled the stealthy-looking D-Lux 7 007 Edition.

Leica D Lux 7 007 Edition 1
Photo: Leica

With one look at this new release, it’s clear where the inspiration came from, as the unmistakable gun-barrel sequence appears on the lens cap. Other notable signs of the collab are a 007 logo on the tip plate and a textured, diamond-patterned hand grip to ensure it’s as sleek and ergonomic as ever. On top of that, it’s equipped with a Bond-branded leather holster for easy transporting. By fully channeling the classic espionage flicks through its unapologetically discreet design, Leica did a fantastic job translating what we know and love about Bond into a plain old camera — scratch that, it’s not just any camera. 

Leica D Lux 7 007 Edition 2
Photo: Leica

Function-wise, the re-designed D-Lux 7 still boasts all the excellent specs readily available with a standard model, including a large 4/3rd sensor, a rapid-fire Leica DC Vario-Summilux lens, and seamless connectivity when using the Leica FOTOS App. In addition to the gadget, the Leica Gallery in London opened its Photographs from the James Bond Archive exhibition, showcasing world-famous stills caught from the bounty of films to choose from.

Leica D Lux 7 007 Edition 3
Photo: Leica

The special-edition model is limited to a fitting 1,962 models, accounting for Dr. No’s release year. It is available on Leica’s webshop for £1,750 (~$2,104).