Bang & Olufsen’s Beosound Premiere Is a $5,800 Sculpture That Happens to Be a Soundbar

If you’re getting into high-end audio gear, Bang & Olufsen might be your best bet. With entry-level headphones that start at $750, you’ll also want to brace yourself for some appropriately luxury price tags that, from our experience, are totally justified.

Before today, the Danish hi-fi outfit had one soundbar in its catalog: the Beosound Theatre, which started at an eye-watering $13,600. However, fans demanded that same audiophile-quality richness without the hefty price. At less than half the price of its predecessor, the $5,800 Beosound Premiere is now here, moving the needle in terms of looks and sound. And while it won’t have quite the same tech, it might actually be more visually stunning.

A Century Of Sound In Sculptural Form

After 67 years of making high-end audio equipment, the Beosound line, which launched in 1992 with the Ouverture, marked Bang & Olufsen’s transition from traditional “black box” audio systems toward products that treated aesthetics as seriously as acoustics. The Premiere continues this philosophy but takes it even further.

Cast from a single piece of pure aluminum at Bang & Olufsen’s Factory 5 in Struer, the Premiere’s seamless chassis gets pearl blasted to achieve a matte satin finish. The most striking feature is the central up-firing tweeter, which the company describes as “designed to capture the eye like a jewel.” Look closer and you’ll spot 1,925 precisely machined perforations on that tweeter grille — a tribute to the year B&O was founded.

Wide Stage Tech

Inside that sculptural exterior sits ten custom-engineered drivers, each with its own dedicated amplifier, pumping out 580 watts total. The drivers fire sound in multiple directions — front, sides, and upward — to create the spatial audio experience B&O is known for. But the real innovation here is Wide Stage Technology, a new patent-pending signal processing system that creates the illusion of additional external speakers. The result is a soundstage that extends far beyond the soundbar’s physical dimensions.

The Premiere integrates with Dolby Atmos 7.1.4, and if you’re already invested in the B&O ecosystem, you can expand it further using Beolink Surround to add rear and side channels with other B&O wireless speakers. The soundbar analyzes its surroundings automatically to optimize output for your specific space.

There’s also a subtle lighting system with 90 responsive LEDs that glow from within the chassis, providing visual feedback as you adjust settings.

Looks as good as it sounds

The Premiere will be available in three finishes: Natural Aluminum, Gold Tone, and Black Anthracite. You can keep the drivers exposed or add interchangeable covers — either a fabric cover in grey melange or wooden covers in oak or dark oak (as add-ons) that are each milled and hand-finished from a single piece of wood.

For those wanting something even more exclusive, B&O’s Atelier team created the Haute Edition, limited to just 25 units worldwide at over nearly triple the price. This version features precision-milled grooves that wrap around the entire chassis in a pattern that radiates outward from the central slot. The milling process alone takes 17 hours per unit, and each piece comes individually numbered with a limited edition Beoremote One in a handmade wooden presentation box.

Spec Sheet

Pricing & Availability

Priced at $5,800, the Beosound Premiere in Natural Aluminum is available for pre-order now with shipping starting December 3. Gold Tone and Black Anthracite finishes follow in February and March 2026, respectively. The limited Haute Edition costs $15,700 and is available while supplies last.

Recap

Bang & Olufsen Beosound Premiere Soundbar

Bang & Olufsen just dropped the Beosound Premiere, a $5,800 sculptural soundbar tha packs 10 custom drivers with new Wide Stage Technology and comes in three aluminum finishes, plus a wild $15,700 Haute Edition limited to 25 units.

Learn More: B&O