Ferrari sold a dream for nearly 80 years, and that dream had a very specic shape. It was low, wide, and aggressive; the kind of silhouette kids like us taped to our bedroom walls growing up. So when Maranello finally pulled the sheet off its first EV, the reaction was less “ooh” and more “wait, is that a Honda?”
Meet the Luce, Ferrari’s electric sedan, and easily the most divisive car the brand has ever built. The vehicle was unveiled less than 24 hours ago, and the internet has not been kind. Neither has the stock market, which lopped off roughly 7 percent (and billions in value) within hours of the reveal.
But here’s the thing about hating a car at first glance: the numbers underneath tend to win you back.
A Whole Lot of Firsts
Start with what makes this such a big deal. The Luce isn’t just Ferrari’s first EV, it’s also the first five-seater the company has ever built. With no transmission tunnel or rear transaxle in the way, there’s finally room for a middle rear seat.
It’s also just the second four-door Ferrari ever, after the Purosangue, and it hides the largest trunk the brand has ever built. Even the staggered 23-inch front and 24-inch rear wheels are the biggest ever bolted to a road-going Ferrari.
The Designer Formerly Known As Apple
Ferrari handed the pencil to LoveFrom, the studio run by Jony Ive and Marc Newson, aka the guys who shaped the iPhone and Apple Watch. It’s the first time in modern memory the brand looked outside its own design house for something this important.
The result is what Ferrari calls a “glass house,” a smooth, pebble-like shape with floating front and rear wings with almost no hard edges anywhere. Even the windshield wipers got reinvented, parking upright against the A-pillars because the bodywork really left them nowhere to hide.
Squint at the rear, though, and you’ll catch it: those dual halo taillights are a direct nod to the 360 Modena and 458 Italia. There’s Ferrari in here. You just have to go looking.
Where the Hate Quiets Down
The cabin is the part that most skeptics seem to love. Ive resisted the all-touchscreen trap, mixing real metal switches, dials, and toggles with the OLED screens, and the bits that look like aluminum actually are aluminum.
The three-spoke wheel is machined from recycled metal, with a binnacle that physically moves along with it. The key is made from Gorilla Glass, and docking it reportedly sends Ferrari yellow washing across the interface. It’s a genuinely lovely place to sit, photos be damned.
Stupid Fast, Despite Itself
Now for the part nobody’s arguing about. Four electric motors, one per wheel, combine for a frankly ridiculous 1,035 horsepower and 730 lb-ft of torque. Sixty arrives in under 2.5 seconds, and it’ll run to a 193 mph top speed.
That’s quicker to 62 mph than the V12 Purosangue, by the way, and this thing weighs nearly 5,000 pounds.
The sound is the clever bit. Rather than pipe in fake V12 noise, Ferrari bolted an accelerometer to the rear axle to capture the real mechanical hum and amplify it, working sort of like an electric guitar pickup. Whether that scratches the itch is a question only a test drive answers.
A 122-kWh battery feeds it all, good for a claimed 330 miles on Europe’s optimistic WLTP cycle, which probably lands closer to 280 once the EPA gets involved.
So the question isn’t whether the Luce performs. It’s whether the Ferraristi, who just watched Lamborghini scrap its EV and Aston push its own to 2030, are ready to plug one in.
Spec Sheet
Model: Ferrari Luce
Model Year: 2027
Powertrain: Quad electric motors (one per wheel)
Power: 1,035 HP and 730 lb-ft of torque
Drivetrain: All-wheel drive
Battery: 122 kWh (800V architecture)
Range: ~330 miles (WLTP), ~280 miles (est. EPA)
0-62 MPH: 2.5 seconds
Top Speed: 193 MPH
Curb Weight: ~4,982 lbs
Charging: Up to 350 kW DC
Seating: 5 (a Ferrari first)
Pricing & Availability
The Luce opens European order books later this year priced at around €550,000 (~$640,000), though US pricing hasn’t been announced yet. Stateside buyers will be waiting a while regardless, as the car isn’t slated to land at American dealers until Q2 2027.
Recap
2027 Ferrari Luce
Ferrari’s first EV is a 1,035-hp, five-seat, Jony Ive-designed electric sedan that’s quicker than the Purosangue and somehow the most controversial thing the brand has ever shown. The performance is undeniable. The looks are a coin flip.
