Ferrari Tapped Jony Ive & Marc Newson to Design the Cockpit of Its First-Ever EV

Ferrari’s been teasing us with its first all-electric road car for months now, and we finally have a name to go with those cryptic platform reveals from last fall. Meet the Luce — Italian for “light” — and more importantly, get ready for an interior that might just redefine how we think about EV cabins. For the task, Ferrari tapped Sir Jony Ive and Marc Newson’s LoveFrom collective to reimagine the entire cockpit, so you can expect it to look unlike anything you’ve seen so far.

A Different Kind of Collaboration

Ferrari’s design legacy speaks for itself. From Pininfarina’s 250 GT to Scaglietti’s most iconic shapes, Maranello has always known when to bring in outside vision. But partnering with the minds behind the iPhone and Apple Watch for five years is a different level of thinking outside the box.

Chief designer Flavio Manzoni wanted something that honored Ferrari’s reputation and lineage, but for the EV era. As such, this is a four-door, four-seat grand tourer built on a dedicated 880-volt platform packing over 1,000hp and 330 miles of range (specs shared in the first phase reveal back in October when they showed the platform in Maranello). It will also be the heaviest Ferrari ever at just under 5,100lbs.

Physical Over Digital

Despite Ive’s reputation for touchscreen interfaces, the Luce goes hard on tactile controls. The steering wheel ditches Ferrari’s recent button-heavy approach for a cleaner three-spoke design in exposed, recycled aluminum — think 1960s Nardi wheels but executed with 19 CNC-machined parts. Dual control pods handle everything from the manettino drive modes to suspension settings, while the binnacle mounted directly to the steering column moves with the wheel for optimal sight lines. That instrument cluster uses overlapping OLED panels from Samsung with strategic cutouts revealing a second display layer beneath, evoking images of classic Veglia and Jaeger gauges from the ’50s and ’60s.

The center console continues this analog-meets-digital approach. Corning Fusion5 glass has been laser-drilled with 13,000 microscopic holes for the shifter graphics alone. But the standout feature is the “multigraph” — a display that alternates between watch face, chronograph, compass, and launch control indicator using three independently moving aluminum hands driven by separate motors. It’s watchmaking precision applied to automotive interface design, and you can swivel the entire control panel toward driver or passenger thanks to a ball-and-socket mount.

Key to the Highway

Adding some ceremoniousness to the experience, the starting sequence involves a glass key with E Ink display — a yellow Prancing Horse turns black as it docks into the console, the shifter illuminates yellow, and the whole cockpit wakes up. Up in the overhead console, an aviation-inspired launch control sits behind a protective housing.

The materials used are also exceptional. The recycled aluminum goes through advanced anodization to create a sort of hexagonal microstructure to improve durability. Likewise, the glass throughout is engineered to outlast phone screens in scratch and impact resistance. Even the seats, inspired by classic Ferrari GTs, get the LoveFrom treatment with fixed headrests and ribbed center inserts.

Spec Sheet

Pricing & Availability

Ferrari’s keeping pricing close to the vest for now, but the full exterior reveal happens in Italy this May. Given the Purosangue starts around $400,000, so the Luce should be somewhere at or above that.

Recap

Ferrari Luce Interior Reveal

Ferrari just named its first EV the “Luce” and gave us a look at an interior designed by Jony Ive that’s packed with physical buttons, machined aluminum, and laser-drilled glass instead of the usual touchscreen overload. It’s a four-door GT with over 1,000 hp that feels more like a precision instrument than a typical electric car, and the full reveal drops in May.

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