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INEOS Takes Aim at the Defender with Off-Road-Ready Grenadier Luxury SUV

2024 INEOS Grenadier 0 Hero
Photo: INEOS

After more than 65 years in production, Land Rover (at least temporarily) pulled the plug on the Defender in 2016. Wanting to deliver his own British-designed and built alternative to the iconic 4×4, billionaire and businessman Sir Jim Ratcliffe founded INEOS Automotive in 2018. A year after its inception, INEOS announced that it had inked a deal with BMW to supply engines for its upcoming luxury SUV which had been christened the Grenadier (named after Ratcliffe’s favorite pub). And after first showing off exterior images of the vehicle in 2021, the company has now finally revealed the production-ready 2024 INEOS Grenadier alongside pricing, options, and a nearly-complete spec sheet.

2024 INEOS Grenadier 1
Photo: INEOS

The body-on-frame-style Grenadier is constructed around a full box-sectioned ladder chassis that’s been draped in boxy galvanized steel bodywork that’s extremely reminiscent of the classic Defender. Powering the Grenadier is BMW’s B58 turbocharged 3.0-liter straight-six, which is mated to an automatic ZF transmission and good for 282hp and 332ft-lbs of torque. Equipped with a 7,716lb towing capacity, the vehicle also boasts a custom-designed five-link suspension setup with progressive springs and antiroll bars. Other noteworthy components and systems include Brembo brakes, a center differential lock, Carraro Beam axles fore and aft, and permanent four-wheel drive.

2024 INEOS Grenadier 2
Photo: INEOS

INEOS will be offering the base model Grenadier, as well as the more rugged and off-road-ready Grenadier Trailmaster Edition and Grenadier Fieldmaster Edition — both of which take their names from iconic Belstaff jackets. Even the base model comes loaded with LED auxiliary and headlights, front and rear skid plates, towing eyes front and rear, dedicated off-road and wading modes, and a full-sized spare, all as standard. Offered with a variety of high-end upholstery options, the interior of the Grenadier has been bestowed with RECARO seats, an off-road navigation system, a cockpit-inspired center console control module, and ceiling-mounted differential lock controls and emergency assistance systems. Unlike the Defender, the Grenadier won’t be offered in a 7-seater configuration and is only offered in a five-seat setup. In addition to optional vintage Defender-style safari windows and numerous color and wheel options, INEOS is also offering a wide range of available accessories and add-ons for the Grenadier. 

2024 INEOS Grenadier 3
Photo: INEOS

Order books for the 2024 INEOS Grenadier open on May 31, with deliveries scheduled to begin in Q4 of this year. Pricing for the upcoming Grenadier starts at $71,500 for the base model Station Wagon Grenadier and $79,190 for the Grenadier Trailmaster Edition and Grenadier Fieldmaster Edition — plus a $1,600 DFC.