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Ford Rolls Out a Tech-Laden F-150 Pickup for 2024 with Numerous Hybrid Options

2024 Ford F150 Pickup Lineup 0 Hero
Photos: Ford

First introduced in 1975 as part of the Blue Oval’s existing F Series range that dates back to ’48, the Ford F-150 has long been one of the most popular pickup trucks on the planet. And despite debuting the latest generation of its flagship pickup truck back in 2021, Ford has opted to bestow the 8th-gen F-150 with a host of substantial updates for the 2024 model year. 

2024 Ford F150 Pickup Lineup 1
Photo: Ford

Taking aim at the growing number of ultra-cutting-edge fully-electric pickups that have recently been hitting the market — and drawing inspiration from its own fully-electric F-150 Lightning model — the 2024 model year Ford F-150 now sports an enormous slew of state-of-the-art tech including Pro Trailer Backup and Hitch Assists, Ford BlueCruise autonomous driving, a 360° camera, the first-ever Head-Up Display to be offered on an F-150, SYNC4 paired with a 12” central capacitive touchscreen display and a separate 12” cluster, and a robust suite of 10 standard driver-assist features like the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System and Blind Spot Information System with Cross-Traffic Alert. The 2024 truck also comes with one of several onboard power systems including a 2.0-kW unit that comes on all gas models, a 2.4-kW system that’s standard on PowerBoost-engined trucks, and a 7.2-kW setup that’s an available option on PowerBoost models. 

2024 Ford F150 Pickup Lineup 2
Photo: Ford

Offered across eight different trim levels — the XL, STX, XLT, Lariat, King Ranch, Platinum, Tremor, and Raptor — the new F-150 is being produced with half a dozen powertrain options that now includes several hybrid mills like a new 3.5-liter PowerBoost full-hybrid V6 which makes 430hp and 570ft-lbs of torque. The engine bay can also be fitted with a 2.7-liter EcoBoost V6, a 5.0-liter Ti-VCT V8, a 3.5-liter EcoBoost V6,  and the aforementioned PowerBoost full-hybrid V6. Offering best in class payload and toe ratings of 2,455lbs and 13,500lbs, respectively, the F-150’s range-topping turnkey off-road truck — the Raptor — is being offered with the choice of either a twin-turbocharged 3.5-liter V6 or a supercharged 5.2-liter Voodoo V8 found in the GT500. An ultra-modular new Pro Access tailgate design has also been added to the mix. 

2024 Ford F150 Pickup Lineup 3
Photo: Ford

Currently available for configuration on the marque’s website, the 2024 Ford F-150 starts at $36, 570 for the XL trim level and goes up to $77,980 for the new model year’s range-topping F-150 Raptor.