Hasselblad Marks Its 80th Anniversary with a $15,000 Camera System

Sep 29, 2021

Category: Tech

If you’re in the market for a premium camera that combines top-level specs with outstanding design, then Hasselblad is surely on your radar. And truly, that’s been the case ever since the Swedish brand released its first camera in 1941. Now, to celebrate 80 years as a camera maker, Hasselblad has launched a special anniversary edition of their 907X mirrorless camera system that pays homage to the brand’s storied past.

The Hasselblad 907X Anniversary Edition Kit is an extraordinary camera system with a price to match. The camera’s design was inspired by the brand’s most iconic model, the revolutionary wide-lens SWC that first debuted in the 1950s. The interchangeable lens camera features an anodized Lunar Grey trim and lens — perhaps a nod to the Hasselblad camera used at the first moon landing — and an engraved 30mm wide-angle lens that echoes the Biogon 38mm wide-angle lens used in the SWC. In addition to the 907X camera body, the Anniversary Kit includes a control grip, optical viewfinder, XCD 3,5/30 lens, and CFV II 50C digital back that supports nearly all Hasselblad V System camera bodies built since 1957. Each of these elements features detailing that is unique to this anniversary edition. As far as specs go, you certainly won’t be left wanting with a large medium format 50MP CMOS sensor, up to 14 stops of dynamic range, integrated WiFi, and more.

Hasselblad is making just 800 examples of the 907X Anniversary Edition Kit, and they are priced at a premium of $15,100. You can pick one up now from the brand’s website.

Purchase: $15,100

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