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Fujifilm & Fragment Design Unveil Streetwear-Inspired GFX100RF Medium Format Camera

Fujifilm x Fragment GFX100RF Camera 0 Hero
Photo: Fujifilm

When Fujifilm unveiled the GFX100RF earlier this year, it marked a pivot for the brand’s medium format lineup, taking the 102-megapixel sensor away from studio-centric bodies and into something closer to the EDC ethos of the X100 series. Now, just months after that launch, the camera gets a Fragment Design makeover courtesy of Hiroshi Fujiwara, the Tokyo designer who’s spent decades bridging underground streetwear style with high-end products. The result is the GFX100RF Fragment Edition, a Japan-exclusive release that pairs hand-polished aluminum with a custom black-and-white film simulation.

Fujifilm x Fragment GFX100RF Camera 1
Photo: Fujifilm

A Study in Surface Treatment

The Fragment Edition’s most immediate departure from the standard GFX100RF is its finish. Where the regular model features a textured grip and matte body, this version sports a hand-polished, mirror-like black aluminum top plate that Fujifilm describes as having a “lustrous sheen with a deep black color.” It’s a labor-intensive process, featuring anodized aluminum buffed by hand to achieve that glossy, almost liquid surface, and it creates a visual contrast with the grip material below. That grip itself is new, made from a smoother, more delicate texture than the standard model’s rubberized covering. The interplay between glossy and matte is a nod to Fragment’s minimalist approach.

Fujifilm went further with the accessories. The camera ships with a matching lens hood, lens cap, and hot shoe cover, all featuring Fragment’s double lightning bolt logo and that same polished black treatment. There’s also a single-piece leather strap — no stitching or seams — that wraps up the kit’s unified aesthetic. When you power on the camera, Fragment’s logo greets you on the LCD.

Fujifilm x Fragment GFX100RF Camera 2
Photo: Fujifilm

The FRGMT BW

Beyond the physical redesign, the Fragment Edition introduces a pre-loaded film simulation called FRGMT BW, built on Fujifilm’s Acros base that’s been tweaked to Fujiwara’s specifications. As a result, tone curves are boosted in both highlights (+4) and shadows (+2), sharpness is dialed back (-4), noise reduction is minimized (-4), and clarity is cranked up (+5). There’s even a built-in +1/3 exposure compensation, which is notable since Fujifilm hasn’t typically allowed exposure adjustments within film simulation presets. The outcome is a black-and-white look with hard gradations and rough grain. It’s less polished than typical Acros and more reminiscent of pushed film stock. Fujifilm also removed the standard monochrome filters (monochrome + Ye, +R, +G) from this edition, keeping the focus on FRGMT BW as the singular black-and-white tool.

The film simulation itself is accessible to anyone with a compatible Fujifilm camera (the brand published the full settings on its Japanese site) but having it pre-loaded rather than a custom preset speaks to Fujifilm’s collaborative approach to this partnership.

Fujifilm x Fragment GFX100RF Camera 3
Photo: Fujifilm

Still the Same GFX

Underneath the hood, this is the same GFX100RF as before, with the same 102MP sensor, X-Processor 5, and fixed 35mm f/4 lens (28mm equivalent in full-frame terms). The leaf shutter enables full-speed flash sync at any shutter speed, and the built-in 4-stop ND filter handles bright conditions without needing to swap lenses. For Fujifilm, the GFX100RF itself provides a medium format camera without the bulk and complexity of an interchangeable lens system. It’s the first fixed-lens camera in the GFX lineup, and its design philosophy mirrors the X100 series, with a single lens and simplified controls.

Fujifilm x Fragment GFX100RF Camera 4
Photo: Fujifilm

Spec Sheet

Model: Fujifilm GFX100RF Fragment Edition
Sensor: 102MP GFX 102MP CMOS II HS (44×33mm medium format)
Processor: X-Processor 5
Lens: FUJINON 35mm F4 (28mm full-frame equivalent), leaf shutter
Built-In ND Filter: 4-stop
Body Finish: Hand-polished anodized aluminum (black)
Grip: New smooth matte material
Accessories: Fragment-branded lens hood, lens cap, hot shoe cover, single-piece leather strap
Film Simulation: FRGMT BW (Acros-based, custom recipe)
Limited Edition: Japan-exclusive

Pricing & Availability

Available through a lottery system, the GFX100RF Fragment Edition is Japan-only, with reservations opening December 20 at 11:00 AM JST via Fujifilm Mall. Pricing hasn’t been specified, though it will likely command a premium over the standard GFX100RF’s ¥700,000 (~$4,900).

Recap

Fujifilm GFX100RF Fragment Edition

Fujifilm teamed up with Fragment Design’s Hiroshi Fujiwara to create a Japan-exclusive GFX100RF with hand-polished black aluminum and a custom black-and-white film simulation that pushes contrast and grain. It’s the same 102-megapixel medium format camera underneath, just wrapped in streetwear cachet and limited to a lottery sale starting December 20th.

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