
Since 2020, January’s LVMH Watch Week has brought together watchmakers from all over the globe to show out with their new models and references, many of which will be the highlights of the year, still being talked about in December. This year in Miami, TAG Heuer has already introduced several new timepieces, including a throwback to its DATO chronograph layout from the late ‘60s, a new generation of its Connected Calibre smartwatch, and a smaller 34mm version of its Aquaracer Professional 200. However, the talk of the town may very well be the return of the Swiss watch brand’s eyewear collection.

Tapping the Italian eyewear design firm Thélios, the TAG Heuer Eyewear Collection resurrects for the company a category that was originally launched in 2002, but then discontinued in 2016. It consists of five sunglasses available across three different lines: Daily Performance, Sport Performance, and Pro Performance. The Daily Performance models are exactly what you’d expect, with a versatile style for different occasions, while the Sport Performance shades cater to sportsmen like golfers and joggers and may be more function over form. As for the Pro Performance sunglasses, they’re aimed at extreme adventurers, using cutting-edge tech and outside-the-box designs.

Highlighting the set is the Shield Pro, which features interchangeable lenses for added versatility, adjustable nose pads, and graphite in the frames, mapped according to where flexibility is most needed. Showcasing TAG Heuer’s high-contrast Specta technology, the lenses are a bio-nylon material and have an emphasis on both screen clarity and eye comfort, blocking out 37% of polarized light. 24k gold and platinum-coated lens options are available. Other groundbreaking innovations can be seen in the Vingt-Sept model, which features the world’s first 3D-printed metal frames, combining Dyneema textile rope and titanium for strength and lightweightedness. Rounding out the release are the Flex, which pays homage to the discontinued Reflex silhouette, using titanium inserts and a hingeless frame, the stylish mask-lensed Bolide, and the rounded, vintage-inspired Line, which also uses Dyneema and titanium.

Available in March, these Eyewear Collection sunglasses don’t have a price point yet, but head over to TAG Heuer’s website to sign up for more details.