Black Friday: The 30 Best Style Deals of 2025

Stocking your wardrobe with premium items can really add up. However, Black Friday is the time of year when you can stretch your dollar the most. We’ve surveyed the landscape and brought you the best deals this year from our favorite style brands.

Nixon

If you’ve been looking to up your wristwatch game, Nixon has plenty of models to choose from, whether you’re going for a dress watch for your holiday party or a rugged sports watch. Right now, the watchmaker is offering 25% off everything, including over $140 off the iconic 51-30 and nearly $100 off the award-winning Nirvana Smiley.

Aether 

For over a decade, AETHER has mastered the art of blending urban style with outdoor utility. It’s now offering a tiered deal, which starts at 20% off of your $300 order and gets as high as 30% off when you spend $800.

Alex Crane

Stock up your winter closet this year with sweaters and button-ups from Alex Crane, who’s hosting a Black Friday sale of up to 40% off sitewide.

Billy Reid

It’s tough to blend heritage ethos with modern-day sensibilities, but Billy Reid has done just that. Right now, it’s offering a tiered discount, starting at 20% off orders of $500, with 40% discounts when you spend $1,300.    

Blundstone 

For over 150 years, Australian firm Blundstone has been making quality boots with a signature level of comfort. For Black Friday, their entire site is 15% off with a few exclusions (the Rigger and Laceup Boots, as well as the Filson collection)

Carhartt 

Carhartt has blurred the line between workwear and style for some time now, and this Black Friday, you can enjoy up to 40% off its popular sweatshirts and sweats.   

Carl Friedrik 

Carl Friedrik is slowly becoming one of our favorite luggage brands around, specifically for how they blend class with their unique design ethos. Right now, you can get their bags for 30% off with this sitewide sale.

Citizen  

When it comes to having a wide array of watches of all styles and price points, and for all occasions, Citizen takes the cake. For Black Friday, you can take 20% off when you shop online, with a few exclusions, such as its new arrivals and limited editions.

Danner   

Danner’s work and hiking boots have been a staple of the Pacific Northwest for nearly a century, and for Black Friday, Danner is offering discounts between 25% and 50% off sitewide.

Filson 

Rugged clothing and bag purveyor Filson is hosting a sale on some of its most popular items, with discounts of 25% off over 100 different items. 

Hoka  

If you’re looking for the comfiest sneakers on the planet, check out Hoka’s tiered sale for members, starting at $40 off orders of $20+ and going up to $60 off orders of $300+.

Huckberry 

From luxury watches to sneakers to everything in between, Huckberry seems to have a little bit of everything — all of which is expertly curated by their team. For Black Friday, you can get up to 40% off tons of items.

Iron & Resin  

Quality clothing won’t come cheap, and Iron & Resin is one of our favorites for how it doesn’t shy away from quality. However, this Black Friday, you can get up to 50% off its vintage-inspired jackets, sweaters, and more.

Levi’s 

No brand is more synonymous with jeans (or any type of clothing for that matter) than Levi’s. And this Black Friday you can get some of the finest denim wear around with their 40% sitewide discount, plus free shipping and returns. Also, some styles can be found for up to 50% off!

Mack Weldon

For more premium takes on timeless silhouettes, head over to Mack Weldon and get 20% off when you spend $200. 25% off deals start at $300, while 30% off deals come at $400.

Orvis 

For over nearly 175 years, Orvis has been a one-stop shop for those wanting a dose of style for the outdoors. Now you can get up to 40% off their Final Sale items before they’re gone for good.

Percival    

Percival has carved a niche out for itself by bringing a unique flavor to its style pieces. This Black Friday, enjoy up to 50% off select items like button-ups and t-shirts.

Ray-Ban  

If you’ve been debating getting a new pair of Ray-Ban sunglasses, now’s the perfect time with up to 50% off select styles, from Wayfarers to Aviators.    

Reigning Champ    

Premium athletic wear isn’t always attainable but with Reigning Champ’s Black Friday sale of up to 50% off sitewide, you can splurge a little bit more.  

Roka      

When it comes to stylish sunglasses, ROKA should be at the top of your list. Right now, you can grab models across almost their entire site for up to 40% off everything except for Snow and Wind Down items.

Salomon  

Crossing over from outdoor footwear to streetwear, Salomon’s recent trajectory is the stuff of legend. Now you can get 25% off select styles.

Shinola 

Shinola is one of the more intriguing watch brands we know, crafting heritage-inspired timepieces but also classy leather bags and wallets as well. This year, they’re offering a tiered sale starting at $100 off your $500 order. If you spend $2,000, you can save as much as $500!

Sunspel  

Sunspel makes possibly the best t-shirts on the planet. Right now, you can get some of its classic styles, from crew to V-neck, for up to 30% off.

Taylor Stitch    

California clothing brand Taylor Stitich is one of our favorites for a reason, and this Black Friday, you can enjoy 20% off select styles across its site.

Tecovas  

Texas-based Tecovas is a one-stop shop for all things Western gear, from hats to apparel. Now, everything they have is 20% off for Black Friday.   

Timberland    

A brand that needs no introduction, Timberland is a household name for a reason, popularizing the tan work boot for the modern age. This year, they’re offering a sitewide deal of 30% off all of its models.

Timex       

We consider ourselves smitten with Timex’s retro-inspired watches and reissues. And right now for Black Friday, they’re hosting a 30% off discount on select styles with code BLACKFRIDAY30.

Todd Snyder

Blending Saville Row craftsmanship with a New York sensibility, Todd Snyder has become one of the leaders in premium menswear. Right now, you can nab 30% off everything with the code BLACKFRIDAY.

Tracksmith 

Fusing the worlds of running and style, Tracksmith is a boutique brand worthy of saving up for. Well you can now cash in with its 20% off sitewide discount, with up to 30% off select items.

Windup Watch Shop   

While other watch retailers might carry everything under the sun, Windup Watch Shop offers a curated selection from the experts at Worn & Wound. Right now, their tiered sale offers anywhere from 10% to 20% off your entire order, as long as you spend at least $499. 

The 100+ Best Black Friday Deals For Men

With so many deals this year, you can’t afford to miss anything. Check out all of our Black Friday coverage for 2025.