Norse Projects’ Latest Collab with Geoff McFetridge Oozes Outdoor Style

Jun 27, 2022

Category: Style

Much of Norse Projects‘ appeal stems from its minimalist design language, but its new collab adds a touch of art to the mix. Working alongside visual artist Geoff McFetridge for the second time, the Scandinavian clothier has unveiled an outdoors-inspired collection with no shortage of style attached.

While the Canadian artist’s work does adorn a good percentage of these new products, graphics don’t have to hinder innovation. Moreover, the new collection’s garments feature a handful of technical capabilities, with one example being 37.5 technology. This is showcased on the Joakim McTechridge short-sleeve shirt and is geared toward keeping the body at its ideal core temperature of 37.5°C (99.5°F), so you’ll never have to worry about getting too hot or cold in this unique top.

Other pieces in the collab include the Oliver Short and George Chino, the latter of which takes inspiration from timeless chino silhouettes and is made from Italian cotton twill, then finished off with illustrations on the interior and garment-dyed for a deep color. The capsule also features a pair of shorts made from the same cotton twill material, as well as two different stylish twill caps embellished with woven artwork from McFetridge.

Embrace your artsy side with this new joint effort. Products in the latest collaboration between McFetridge and Norse Projects are available on the latter’s online store, starting from $110.

Purchase: $110+

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

lululemon's Water-Repellent Hiking Jacket Highlights Its Hiking Collection

The technical jacket is constructed from water-repellent fleece.

Posted By Yoni Yardeni

Partner

The 5 Best Travel Wallets [VIDEO]

Hard working passport holders purpose built for traveling.

Posted By Gray Van Dyke

Partner
Featured Image

Baltic Partners with Peter Auto for a Limited-Edition Racing Chronograph

It's the French microbrand's most upmarket release yet.

Posted By

Aug 18, 2022

Featured Image

L.L.Bean Revisits the ’90s with a Collection of Colorful, Retro-Inspired Pieces

The iconic outdoor brand is reviving some old-school color palettes.

Posted By

Aug 18, 2022

Featured Image

Clarks Gears Up for Autumn with a Quilted Pair of Wallabees

The shoe's quilted upper is made using 100% synthetic materials.

Posted By

Aug 17, 2022

Featured Image

A Paul Newman-Gifted Rolex Daytona & GMT-Master Are Headed to Auction

The actor gave the watches to his friend, stuntman Stan Barrett, who wore them while breaking the sound barrier on land.

Posted By

Aug 16, 2022