Bugatti’s One-Off Brouillard Kicks Off An Ultra-Exclusive Programme Limited To Two Cars A Year

When most people think exclusivity has reached its peak, Bugatti finds another gear. The French hypercar maker just unveiled its Programme Solitaire — a coachbuilding initiative so exclusive it’ll produce only two one-off vehicles annually. The inaugural creation? Meet Brouillard, a stunning coupe that pays homage to founder Ettore Bugatti’s beloved horse while showcasing what happens when unlimited budgets meet unlimited creativity.

Coachbuilding Roots, Modern Execution

The thing about Solitaire is that it’s not really new territory for Bugatti. The brand has been doing one-off magic since the 1930s when Jean Bugatti decided to bring coachbuilding in-house instead of farming it out to third parties. That move gave us the Type 57 SC Atlantic, among other legends. Now they’re reviving that same approach, letting deep-pocketed clients commission wild bodywork around proven mechanicals. It’s coachbuilding for the modern era, just with a lot more zeros attached to the price tag.

The Brouillard takes this philosophy and runs with it. Built on the brand’s W16 platform (shared with the Mistral roadster), every exterior panel tells a different story. The proportions follow classical art principles, with the lower third rendered in dark tones that visually connect to the car’s shadow while making the upper two-thirds appear lighter and more dynamic. It’s sculpture meets aerodynamics, where every curve serves both aesthetic and functional purposes.

Power Meets Poetry

Under that sculptural bodywork sits the pinnacle of Bugatti’s quad-turbocharged 8.0-liter W16, a 1,578hp engine that’s the result of nearly two decades of engineering refinement. Those prominent air intakes feeding through the glass roof optimize cooling efficiency for an engine that demands serious thermal management.

The aerodynamic philosophy seamlessly weaves function into form. The fixed ducktail wing provides balance while enhancing the elegant silhouette, and the rear diffuser maximizes functional surface area through innovative exhaust packaging. Every detail, from the C-shaped side elements (a nod to Ettore’s signature) to the horseshoe grille, maintains Bugatti’s visual language while still feeling wholly original.

Interior Artistry

Inside, you get custom-woven fabrics from Paris that incorporate tartan patterns and green-tinted carbon fiber that pairs with machined aluminum components throughout the cabin. The seats feature embroidered horse motifs, and the gear shifter, which is machined from a single aluminum block, houses a glass insert containing a hand-crafted sculpture of Ettore’s favored horse.

The glass roof creates a cathedral-like experience, with the center spine flowing seamlessly from exterior to interior. This is automotive haute couture, where every stitch and surface reflects the commissioning owner’s deep appreciation for the entire Bugatti family legacy, from Carlo’s furniture to Rembrandt’s sculptures.

Exclusive Territory

This level of bespoke craftsmanship comes at a price that Bugatti won’t disclose, though industry whispers suggest figures well north of $15 million. The commissioning owner, described as one of the world’s leading Bugatti collectors, wanted to celebrate Ettore’s inspirational bond with his horses while showcasing the full spectrum of family artistry.

Spec Sheet

Pricing & Availability

The Brouillard will make its public debut at Monterey Car Week before delivery to its owner in 2027. While this particular masterpiece is spoken for, Bugatti’s Solitaire programme opens new possibilities for collectors seeking something beyond even their Sur Mesure customization offerings. With only two commissions per year, each Solitaire creation promises complete attention to detail that transforms transportation into art.

Recap

Bugatti Brouillard One-Off

Bugatti launches its Programme Solitaire with a one-off Brouillard model customer commission, featuring a ton of green and a horse motif.

Learn More: Bugatti