It seems as though a full-on capsule with adidas wasn’t enough to satiate Gucci’s sudden hunger for performance, which is now evident in the fashion house’s new collaboration with Oura on an opulent take on the tech brand’s stylish health tracker.
The Gucci x Oura Ring features all the same tech specs as Oura’s standard gadget, like sleep tracking, heart rate, and body temperature monitoring. However, it is now clad in Gucci’s iconic interlocking G embellishment, deeming it yet another bridge between high fashion and high-level performance. The sleek new piece of jewelry is crafted from black PVD-coated titanium and rounded out with a lavish 18k yellow gold trim.
As far as utilizing its tracking capabilities is concerned, the ring does include an Oura membership which can be operated through your phone. You can even take advantage of a curated library of meditative audio and breathwork sessions by downloading the Gucci x Oura App — yes, it’s specific to this ring. The new release also comes equipped with a Gucci-designed charging station and an exclusive box acknowledging the joint effort.
Is this collab opulent just for opulence’s sake? Probably. But then again, we are talking about a ring after all, so why shouldn’t it look like jewelry? If the Gucci x Oura Ring seems like something that suits your style, it’s available on Gucci’s site now for $950 — a $650 premium over the standard Oura Ring.
