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Jordan Brand Unveils the Tatum 1, One Of Its Lightest Performance Sneakers

Jordan Tatum 1 0 Hero
Photo: Nike | Jordan Brand

Although Jayson Tatum’s record-breaking performance this past Sunday won the Celtics wing his first All-Star Game MVP, some arguably bigger headlines were attached to his name. While his first signature silhouette was teased across social media a little under a month ago, Nike and Jordan Brand have officially unveiled the Tatum 1.

Jordan Tatum 1 1
Photo: Nike | Jordan Brand

The new signature sneaker is touted as the lightest shoe in Jordan Brand’s current performance catalog, claiming that its innovative design was rooted in Tatum wanting a shoe that felt “connected to his foot.” As a result, it boasts a lightweight TPU frame and uncaged Zoom Air unit to shed any excessive materials and provide optimized energy return, deeming it ideal for on-court performance — no wonder he just put up 55 points in the All-Star Game.

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Photo: Nike | Jordan Brand

As it stands, the star forward is only the 9th player to receive his very own set of Js, inching his way to the pantheon of household names á la Carmelo Anthony, Chris Paul, and Dwayne Wade — that’s three-quarters of the Banana Boat! Conversely, Tatum is one of five active players with a signature pair, alongside fellow young supernovas like Luka Dončić and Zion Williamson. When discussing his first-ever pair of kicks, Tatum reminisces on his years before the league, saying, “I remember being a kid, walking into the store, and looking for the signature shoes of my favorite players…I want this shoe to be a bridge between my fans and me to bring us closer together.”

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Photo: Nike | Jordan Brand

Jordan Brand’s Tatum 1 will be available starting April 7 for $120.