Artem’s NATO Straps Bring Luxury-Level Style to Your Watch for Less

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When it comes to aftermarket watch straps, it’s tough to beat a NATO strap. From the strap’s military history to its multi-season comfort to its versatile style, there’s a lot to love about a NATO. But when it comes to finding a quality NATO strap at an affordable price… well, that can be a bit of a challenge. Thankfully, Artem has entered the NATO space and is bringing its trademark level of quality to the classic one-piece NATO strap.

If you’re a watch enthusiast, you’re probably familiar with Artem already. The brand has made a huge splash in the watch space in recent years with its sailcloth straps; rugged and elevated straps made from the same tough canvas material traditionally used in boat sails. Now, Artem is trying its hand at NATO straps, and you’ll be hard-pressed to find a better one on the market.

So what makes Artem’s NATO straps special? For starters, there’s the materials used. Artem crafts its NATO straps from polyamide — the same smooth, high-quality nylon used by certain luxury brands in their NATOs that cost literally hundreds of dollars. The material is soft on the wrist and flexible, sports a beautiful sheen, and is hard-wearing and durable. Then there are the keepers. They’re made from polished stainless steel, are finished wonderfully, and — while this will depend on your personal tastes — we’re big fans of their squared-off look over the more common rounded style. Plus, the keepers don’t protrude on the underside of the strap, keeping the strap comfortable at all times.

If you’re looking for a more affordable alternative to luxury OEM straps, then Artem has what you’re looking for. Priced at $63, Artem’s NATO straps are available now from the brand’s website in a 20mm lug width in four colors, including the classic black and gray Bond style.

Purchase: $63

Photo: Artem