Hublot’s Big Bang Tourbillon GOAT Turns Djokovic’s Used Tennis Gear Into a Luxury Watch

Whether you consider Novak Djokovic the GOAT (Greatest Of All Time) or prefer Federer’s elegance or Nadal’s clay dominance, the fact of the matter is the tennis icon has a good case. Holding the men’s record with 24 Grand Slam singles titles (surpassing both Federer and Nadal), the Serbian also leads the head-to-head records against both rivals.

One thing’s for certain, he has Hublot’s vote. Since 2021, he’s been an official brand ambassador for the Swiss luxury watchmaker, wearing their timepieces both on and off the court. Following 2024’s limited-edition Big Bang Unico Novak Djokovic — made from recycled HEAD rackets and Lacoste polos Djokovic used in his record-breaking 2023 season — the two have linked up yet again for another spectacular watch.

Strings Attached

At 44mm, the Big Bang Tourbillon GOAT Edition features Hublot’s aforementioned composite case made from Djokovic’s actual match-worn rackets and polos — 12 blue, 4 orange, and 2 green polos, plus 12 rackets, were used to create the marbled material across all three colorways. But the real flex is the middle case section, machined from Titaplast, which happens to be the world’s strongest polymer with mechanical properties similar to titanium.

For the movement, instead of a traditional mainplate, they’ve created a three-dimensional lattice that mimics tennis racquet strings. Each “string” measures just 0.55mm thick and connects to the case edge like the attachment points on an actual racquet. It looks like interwoven cables, but it’s a single piece, laser-engraved and finished with black PVD coating. Djokovic’s “ND1” signature gets printed over it in white. Under that latticed structure sits a barrel rochet textured and lacquered to resemble a tennis ball — right down to the yellow-green finish. The anodized aluminum tourbillon cage at 6 o’clock matches the case color, while a 22-carat red gold micro-rotor sits at 12 o’clock.

The Big Bang Tourbillon Legacy

Hublot’s Big Bang Tourbillon line has long been the brand’s playground for experimentation. Since the core Big Bang collection debuted in 2005 under Jean-Claude Biver’s direction — fusing materials like ceramic, carbon, and rubber — the tourbillon variants have pushed boundaries with everything from full-sapphire constructions to architectural honeycomb designs. The MHUB6035 automatic tourbillon movement powering the GOAT Edition continues that tradition with its 72-hour power reserve and visible sapphire bridges.

Technical Details

Instead of sapphire, the watch uses Gorilla Glass crystals front and back, prioritizing durability and weight reduction. Six titanium screws shaped like tennis balls secure the bezel (requiring a custom S-shaped screwdriver Hublot developed). The strap is white calfskin leather embossed like racquet grip tape, lined with color-matched leather, and fastened via Velcro through an anodized aluminum buckle. A second white rubber strap with titanium deployant clasp is included.

Spec Sheet

Pricing & Availability

The trilogy drops in three colors — blue (72 pieces) for hard court wins, orange (21 pieces) for clay, and green (8 pieces) for grass. Each future Djokovic win adds another watch to the collection in the corresponding surface color. Priced at $121,000, the GOAT Edition is available now at select Hublot boutiques.

Recap

Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition

Hublot just dropped the Big Bang Tourbillon GOAT Edition, a three-watch tribute to Novak Djokovic’s 101 career titles that features cases made from his actual match-worn rackets and polos, plus a wild movement with a latticed mainplate designed to look like tennis strings. The trilogy comes in blue, orange, and green to match the three court surfaces, with production numbers (72, 21, and 8 pieces respectively) mirroring his wins on each — and they’ll add more watches as he keeps winning.

Learn More: Hublot