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DOXA Killed the Shine on Its SUB 300 to Honor the Frogmen Who Became the SEALs

DOXA x Belmont Jewelers SUB 300 Beta Frogger 0 Hero
Photo: Doxa

DOXA has spent nearly six decades being one of the loudest divers in the water. The original SUB 300 practically invented the traffic-cone orange dial back in 1967, and the brand has been leaning into that hi-viz DNA ever since.

But, Doxa is far from a one trick pony, and they’ve been known to lean into more subtle offerings from time to time. And this brings us to the SUB 300 Beta “Frogger,” a 100-piece collaboration with San Diego retailer Belmont Watches.

DOXA x Belmont Jewelers SUB 300 Beta Frogger 1
Photo: Doxa

Killing the Shine

According to DOXA, this is the first watch in the company’s history to wear a fully sandblasted stainless steel case and matching beads-of-rice bracelet. That non-reflective finish is a nod to the quiet utility of early maritime equipment, where glinting metal was actually a liability.

DOXA x Belmont Jewelers SUB 300 Beta Frogger 2
Photo: Doxa

The matte, grained kelp-green dial carries applied black indices with warm vintage-toned lume and three oversized orange hands (legibility stays very much DOXA here). Up top, a black ceramic bezel runs the elapsed-time scale in orange and the depth scale in green.

DOXA x Belmont Jewelers SUB 300 Beta Frogger 3
Photo: Doxa

Straight Out of Coronado

The name honors the Navy frogmen and Underwater Demolition Teams that preceded today’s SEALs. When SEAL Team ONE stood up in 1962, it was based at Naval Amphibious Base Coronado, right in Belmont’s backyard. And, the caseback wears an engraved map of the San Diego Bay centered on that exact spot.

DOXA x Belmont Jewelers SUB 300 Beta Frogger 4
Photo: Doxa

The design was shaped by private feedback from active-duty and retired members of the Naval Special Warfare and EOD communities, and every single one of them declined to be named.

DOXA x Belmont Jewelers SUB 300 Beta Frogger 5
Photo: Doxa

The Rest of the Kit

Underneath, it’s the slimmer SUB 300 Beta platform, measuring 42.5mm across and 11.95mm thick with 300 meters of water resistance and a 38-hour Swiss automatic. Each piece ships with the sandblasted bracelet, a color-matched kelp-green NATO, and a stenciled equipment-style travel case. A portion of proceeds goes to the Navy SEAL Foundation, too.

DOXA x Belmont Jewelers SUB 300 Beta Frogger 6
Photo: Doxa

Spec Sheet

Model: DOXA x Belmont Watches SUB 300 Beta “Frogger”
Case Size: 42.5 x 44.5mm
Case Thickness: 11.95mm
Case Material: Fully sandblasted stainless steel
Crystal: Flat sapphire
Dial: Matte, grained kelp green with applied black indices
Bezel: Black ceramic, unidirectional, dual-scale
Water Resistance: 300m
Movement: Non-COSC Swiss automatic, 25 jewels, 28,800 vph
Power Reserve: 38 hours
Band: Sandblasted beads-of-rice bracelet + kelp-green NATO
Caseback: Engraved map of San Diego Bay centered on Coronado
Limited Edition: Yes, 100 pieces, individually numbered

DOXA x Belmont Jewelers SUB 300 Beta Frogger 7
Photo: Doxa

Pricing & Availability

The SUB 300 Beta “Frogger” drops today, August 25, at 9:00 a.m. PDT, priced at $2,890 and sold exclusively through Belmont Watches. With just 100 numbered examples and a built-in local following in San Diego, we wouldn’t sit on this one for too long. Head over to Belmont Watches’ website to grab yours.

Recap

DOXA SUB 300 Beta “Frogger”

DOXA ditches its signature flash for the first sandblasted case and bracelet in brand history, a 100-piece kelp-green tribute to San Diego’s original frogmen.

DOXA x Belmont Jewelers SUB 300 Beta Frogger 0 Hero