Christopher Ward has carved out an interesting niche over the past two decades by delivering Swiss-made quality at prices that don’t require selling a kidney. The British brand’s latest move? Taking their successful Twelve integrated sports watch and putting it on a serious diet. The result is the Twelve 660, a 6.6mm-thin timepiece that might make you reconsider what you thought you knew about affordable timepieces.
Slim But Not Skinny
The thinness is immediately apparent — at just 6.6mm, this is Christopher Ward’s second-thinnest watch ever, trailing only their dress-focused C5 Malvern 595 by a mere 0.65mm. But unlike those wafer-thin luxury pieces that cost more than most cars, the 660 doesn’t sacrifice wearability. The 38mm stainless steel case maintains the signature dodecagonal bezel that gives the Twelve line its name, though it’s been widened here for better visual balance.
The finishing work deserves mention too, with linear brushing across the bezel’s flat surfaces contrasts nicely with polished bevels, while sandblasted accents add textural depth. Christopher Ward completely redesigned both the case and integrated bracelet for this release, with the bracelet links now measuring just 2.9mm high and flowing seamlessly from case to clasp.
Movement Matters
Housing a hand-wound Sellita SW210 movement was the key to achieving this profile. But Christopher Ward didn’t just drop in the stock caliber and call it a day. They’ve extensively modified it with a custom skeletonized train bridge, rhodium plating, and polished chamfers — work done by the same suppliers (Paoluzzo and APJ) who contributed to their high-end C1 Bel Canto. The finishing visible through the sapphire caseback includes Geneva stripes and sunray brushing that punches well above the watch’s sub-$2,000 price point.
The trade-off for this slim profile means manual winding and a 42-hour power reserve, but there’s some purists actually swear by the ritual of winding your watch each morning. The omission of a seconds hand and date display keeps the dial clean and reduces the hand stack height.
Dialing It In
In terms of the dial, gone is the three-dimensional twin-flag texture from other Twelve models, replaced by a subtle granular finish topped with clear lacquer. This creates an almost floating effect for the applied indices and twin-flags logo, which appear to hover just above the dial surface. Four colorways are available — black, white, green, and blue — with only the black version coming with a DLC-coated black case to match, offering a stealthier, more contemporary aesthetic.
The brushed-and-polished indices and slender hands maintain the Twelve’s architectural feel while adapting to the dress watch context. No lume here, reinforcing this as a more formal piece despite its sports watch ethos.
Spec Sheet
Model: Christopher Ward The Twelve 660
Case Material: Stainless steel (DLC option available)
Case Size: 38mm
Case Thickness: 6.6mm
Lug-to-Lug: 43.30mm
Movement: Modified Sellita SW210 hand-wound
Water Resistance: 30m
Crystal: Anti-reflective sapphire
Bands: Redesigned integrated steel bracelet or rubber strap
Pricing & Availability
The Twelve 660 slots neatly into the middle of the Twelve range at $1,660 on bracelet for the steel versions, with the DLC variant commanding a $130 premium at $1,790. Rubber strap options knock about $145 to $165 off those prices. Pre-orders are open now with deliveries expected from late September through mid-October.
Recap
Christopher Ward The Twelve 660
Christopher Ward’s new Twelve 660 strips their integrated sports watch down to its essentials, delivering a 6.6mm-thin profile powered by a modified hand-wound Sellita movement and redesigned bracelet.
