Coors is one of those instantly recognizable American brands that conjures up nostalgic emotions for many people. The Colorado-based brewing company has been around since 1873, and the company’s first facility is still the largest brewing operation in the world. Whether you’re talking about (or trying to remember certain nights with) Banquet or Light, these drinks are no doubt quintessential Americana. Huckberry is another label that’s rooted in and celebrates Americana, which is why Coors and Huckberry make the perfect team. The pair have collaborated before, and with this new collection drop, Huckberry looked through vintage Coors gear for inspiration and to capture those nostalgic feelings. And this Coors x Huckberry collection has a summer focus, so whether you’re fishing or chilling, you can celebrate 150 years of Coors with some new gear.
Kicking things off, we have a US-made, soft Supima cotton graphic tee for “members” of Coors’ 1000 Gallon Club, celebrating the joy and attention to detail that both companies value. We also have another graphic tee highlighting the 150-year birthday of Coors Banquet, the legendary brew beloved by many. Speaking of brews, we can’t forget the limited-edition beer koozie inspired by the old ‘80s outdoor gear your dad still brings camping. Also inspired by the ‘80s, the duo’s collection includes a pair of trunks with the Coors logo and some mountain graphics. Unlined and made with a water-repellent finish, these trunks will look great in and out of the water. And if you’re by the water, you might also want to bring the duo’s Guayabera Shirt, which features a breathable design and a traditional camp collar. What’s not quite as traditional is the unique wheat embroidery running down the middle of the four chest pockets (perfect storage for some refreshments).
The duo didn’t forget about your noggin, either, as they’ve also released a handful of hats. One of these options is a dad-inspired bucket hat with the Coors Banquet logo embroidered on the front, along with a foam trucker hat featuring an old-school 5-panel design and commemorative graphics.
The Coors x Huckberry collection is available now through Huckberry’s website.