Movie theaters, theme parks, cruise lines, and even Hulu are merely a few things that prove how inescapable Disney has become. While the conglomerate’s immersive resorts already serve as a beloved way to take a step into its ingrained sense of magic, The Walt Disney Company has discovered a new way to put people into the heart of its brand. The entertainment juggernaut has introduced Storyliving by Disney, its plan to construct residential neighborhoods with a touch of wonder and Disney magic.
The initial reveal from the sprawling plan is a settlement called Cotino, which will be based in Rancho Mirage, a region in the tepid Coachella Valley of Southern California where Walt Disney once owned a home of his own. Those interested in purchasing property in Cotino will be able to choose from estates, single-family homes, and condominiums. Additionally, it will feature a section tailored toward those 55 and older. Residents will also be able to sign up for a club membership, granting them the opportunity to partake in everything from cooking classes and wellness programs to a waterfront clubhouse and an exclusive beach area.
While this new plan does sound extraordinary, it’s worth noting that this is not the first time Disney has sought to build a community of its own. A bit under four miles from Walt Disney World is the town of Celebration, Florida, which the company began developing in the early ’90s as a form of paying tribute to Walt Disney’s initial concept for EPCOT, which was originally intended to serve as a sort of utopian community. Be that as it may, Storyliving by Disney brings a different appeal to the table, one that embodies the company’s first-class guest service and magical storytelling entirely, providing for a far more immersive and tailored living experience than Celebration ever managed.
Whether you consider yourself to be one of the many adult Disneyphiles or merely a kid-at-heart, then all of this sounds like a dream come true. There is no concrete time window for when Cotino will be up and running, but you can take a deeper look at the project on the Storyliving website.