On’s Cloudprime Runner Is the First-Ever Shoe Made of Carbon Emissions

Sep 15, 2022

Category: Gear

When it comes to eco-friendly performance wear, On is a brand that has led the way, and it’s looking to push the envelope even further. With the reveal of its latest Cloudprime running shoe, it has managed to craft a product using the carbon emissions that it produced.

The brand’s CleanCloud manufacturing technique comes from working with Borealis and LanzaTech, two high-level names in the world of sustainable resources. The three developed a state-of-the-art EVA compound composed of carbon waste. Moreover, On led the innovative process while Borealis had the resourceful knowledge of renewable materials and LanzaTech provided the ethanol captured for the sake of turning into the midsole itself.

Moreover, ethanol comes to shape by the fermentation of carbon monoxide. Following the lengthy, scientific process of transforming the ethanol into ethylene, On delivered the innovative midsole to its partners at Zucca, who ultimately composed the first-ever CleanCloud shoe. On’s willingness to push things forward from a sustainability standpoint remains one of its most prominent traits, and we can only expect the shoe’s quality to stand up to it.

On says that “Making five pairs of the Cloudprime was an incredible story. But we’re thinking about five million — and more.” On that note, we’re counting the days until it can pull off such a feat. For now, read more about On’s new CleanCloud project on its site.

Learn More: On

Photo: On
Photo: On

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Gear

Hermès' Slim Automatic GMT Is an Unconventional Piece of Beauty

The French watchmaker evokes the spontaneity and class of '40s-era jazz.

Posted By Ethan Brehm

Partner

adidas TERREX’s Free Hiker COLD.RDY Hiking Boots Fight Any Forecast

The sub-label’s boots sit on a winter-specific Continental compound for optimized grip.

Posted By Yoni Yardeni

Partner
Featured Image

The 8 Best Packrafts for Water Adventures in 2022

Stay afloat with these inflatable picks.

Posted By

Sep 27, 2022

Featured Image

LEGO Unleashes a 6,187-Brick-Built Take on the Mandalorian’s Razor Crest

The model comes equipped with a handful of Minifigures, including Baby Yoda.

Posted By

Sep 26, 2022

Featured Image

The 25 Best Pieces Of Overlanding Gear For Off-Road Adventures

Everything needed to take on extended, multi-day off-roading expeditions.

Posted By

Sep 26, 2022

Featured Image

Hands On: adidas TERREX Free Hiker COLD.RDY Hiking Boots

The weather-ready stompers are highlighted by the Three Stripes’ innovative tech.

Posted By

Sep 26, 2022