Growing out of the U.S. Military’s need for capable, off-road reconnaissance vehicles during World War II, Jeep has luckily only evolved slightly with each new iteration since the 1940s. In 1986, the Civilian Jeep gave way to the Wrangler, which has been synonymous with the marque ever since. A precursor to the modern-day SUV, the Jeep brand has changed hands a few times over the years but hasn’t veered much from its seven-slotted grill design, which is arguably as famous as the vehicle itself. This week, Jeep unveiled the latest version of the Wrangler in anticipation of the 2024 model year.
The biggest updates come in the way of cosmetics, infotainment, and off-road capability. Introduced on the 20th Anniversary Rubicon models back in February, the Wrangler’s grill gets redesigned with slimmer slots and textured surfaces to improve cooling while giving the SUV a fresh aesthetic. Likewise, the stealth antenna has been integrated into the front windshield to lessen the chances of snagging when venturing off the beaten path. To allow for more customization, ten new wheel design options have been made available, as well as several “open-air freedom options” to mix and match your doors, roof, and windshield however you want.
As for the powertrain, the new Wranglers will utilize the same engines as before, with four options including the 2.0L plug-in hybrid 4xe, 2.0L 4-cylinder, 3.6L V6, and 6.4L V8. However, the new Rubicon models have been bolstered for better off-road performance with a 100:1 crawl ratio, an optional Warn winch with an 8,000-pound capacity, and tire upsizing. Likewise, its new full floating Dana 44 HD rear axle gives it a 5,000-pound max tow rating. The new Rubicon X model improves the ride with a steel bumper, 35-inch tires, and an integrated off-road camera. As for the new Willys model, there’s increased ground clearance, better traction, and high fender flares.
New tech includes a Uconnect 5-equipped instrument panel, 12-way power-adjustable front seats, and 12.3-inch touchscreen radio. No pricing has been given yet for any of these vehicles, but based on last year’s base models, you can expect the SRP to be upwards of $30,000.