Mercedes-Benz Unveils The Project MAYBACH In Wake of Virgil Abloh’s Passing

Dec 1, 2021

Category: Rides

Days following the loss of the renowned Virgil Abloh, the world of fashion has paid its respects to the late designer in an immediate fashion. With Louis Vuitton dedicating their Abloh-designed fashion show to the man’s memory, this was simply one of the countless collaborations that the Off-White founder left behind. Following the wishes of his family, Mercedes-Benz has gone on to unveil the anticipated Project MAYBACH, a luxuriously electric follow-up to Virgil’s take on the G-Wagen back in 2020.

Working closely with Gordon Wagener, the chief design officer at Daimler AG, Abloh implemented an envelope-pushing design that looks to set standards for generations to come. Together, they reimagined the affluent metropolitanism that the Maybach exudes for the sake of shifting locations over to the great outdoors. Measuring in at nearly 20-feet long, the opulent, battery-electric coupe is clad with LED headlights and taillights, an exterior roll cage that transitions to a roof rack, and exaggerated wheel arches. It’s all sitting on large off-road tires that are simply transcendent to see on a Maybach. While its exterior is rugged, the interior remains as luxurious as any other rendition that’s come before it. Utilizing what the German manufacturer has labeled an “Outdoor Adventure design motif,” the car’s ambitious admiration for nature is made clear-cut.

Virgil Abloh had already assured his place in the history of design, and this swan song of a car will only further build upon his reputation. Those interested in catching a glimpse of this beauty in person can find it at the Rubell Museum in Miami until December 2nd — nevertheless, it remains just as eye-catching from afar.

Learn More: MB

Photo: Mercedes-Benz
Photo: Mercedes-Benz
Photo: Mercedes-Benz

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