There’s no color more divisive than red. It evokes strong feelings of love and hate. It represents fire and roses, blood and strawberries. You have red-letter days of significance but also red flags of danger. Some of the most beautiful classic cars were painted red, while newer cars are decidedly less attractive in the same hue (with some exceptions of course). No matter what your opinion is of the color red, one thing can be certain: It’s always noticeable. That’s why lifeguards wear red and firetrucks are decked out in the color — it’s vitally important that they stand out. Now, YETI has equipped a few dozen of its products in a new colorway called Rescue Red.
Inspired by lifeguards, first responders, and search-and-rescue teams, Rescue Red is a welcomed addition to YETI’s lineup. The brand is known for making some of the finest in coolers and drinkware, and now 37 of its models have been given the bright color. Whether you’re trying to spot your vacuum-insulated water bottle in your backpack or want to prevent yourself from tripping over your giant cooler, Rescue Red has made it easier.
Nearly every piece of beverage storage and drinkware is covered in the new collection, including multiple sizes of the Roadie wheeled cooler and Tundra hard cooler, nearly every size of the Rambler thermos, from the 10-ounce Wine Tumbler to the 20-ounce Travel Mug to the one-gallon Water Jug. Even the Loadout 5-gallon bucket gets the red treatment. For those with pets, there are now Rescue Red versions of the Boomer Dog Bowls (however, those are currently out of stock).
If you want to spice up your camping and adventure gear, head over to YETI’s website to grab some of these Rescue Red pieces, but act fast; a few of the models are already sold out. Items range from $9 to $450.