Colnago is Putting an End to Bike Theft by Fitting its Frames with Blockchain Tech

Sep 24, 2021

Category: Tech

By the end of last year, Bike Index had tallied some 96,583 bikes marked stolen, so it goes without saying that theft is a very real issue in cycling. Of course, serial numbers help to identify ownership (when properly registered), but even they aren’t absolutely foolproof. With some careful sanding and a bit of careful Bondo, thieves can easily remove them from your bike’s frame.

Colnago, however, has an effective plan to confront the issue head-on. Beginning with Tadej Pogačar’s V3Rs World Championship whip (pictured here), all Colnago bikes will be made with an RFID tag embedded in the downtube. In practice, such an addition means that each frame will be linked to MyLime’s Automotive Blockchain, a cloud-based ledger housing records of manufacturing and transport. And here’s the thing: once the data is distributed, it’s completely insulated against alteration, ensuring a proof of ownership that can’t be faked or changed no matter how determined the thief. In true 21st-century style, then, customers will also receive an NFT copy of their bike that adds still another layer of protection.

To celebrate such an innovation, Colnago tapped two-time Tour winner Tadej Pogačar for his take on an eye-catching original Fire & Ice livery. Though the design, unfortunately, won’t appear on consumer models, his bike will be auctioned off in 2022 upon the launch of the new Colnago website and app.

Learn More: Colnago

Photo: Colnago
Photo: Colnago
Photo: Colnago

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