Alpha Motor Corp’s CAMP Is a Fully-Electric Roving Base Camp 

Photos: Alpha Motor Corporation

Established in 2020, the Alpha Motor Corporation is a California-based EV startup that specializes in producing retro-inspired lifestyle vehicles. And after the brand debuted its Alpha REX model back in May, Alpha has now unveiled a REX-based mobile base camp concept that leans into the lifestyle nature of its EVs. 

Photo: Alpha Motor Corporation

Constructed around an Adventure Series REX, the project includes an off-road trailer capped off with a rooftop tent, plus an enormous slew of go-anywhere bits such as a custom front bumper with an integrated skid-plate, winch, and auxiliary lights, a roof rack, and rock crawler half doors. Equipped with a range of up to 275 miles on the single charge, the concept also features a dual-motor, AWD setup, 43.3 cubic feet of cargo space, and seating for four. 

Photo: Alpha Motor Corporation

To bring the Alpha REX CAMP Concept to life, the fledgling EV firm has partnered with seven brands in the off-road and lifestyle spaces, calling on each outfit to offer up one or more of its products for the CAMP. Short for “Collaborative Adventure Mobility Platform,” the CAMP features an Alubox storage system from Equipt Expedition Outfitters, a set of Fuji off-road hard alloy wheels from Black Rhino, Gravity Pro6 courtesy of KC Lights, and a Delta Pro Shovel from DMOS Collective. The concept also benefits from help from Rolling Stone Magazine Korea, plus sports a Move Mug from Onyx Coffee Lab and a myriad of apparel items from Los Angeles clothing label Free & Easy. 

Photo: Alpha Motor Corporation

While the Alpha Motor Corporation CAMP thus far only exists as a digital rendering, the concept nonetheless offers a glimpse into the future of the company, previewing several of the brand’s future partnerships — and the available accessories said partnerships will yield.