Zenith Revives The Fabled El Primero Automatic Chronograph Watch

Jun 17, 2019

Category: Style

In 1969, Zenith created the original El Primero automatic chronograph movement — a platform that would redefine the world of wristwear — and etched its name into the annals of history. As one of the most important variants in horology and one of the first chronographs (with an automatic movement) to ever be built, the Primero has inspired countless imitators — but the days of secondhand commemoration are over.

To celebrate the 50th anniversary of the brand’s flagship offering, Zenith has decided to resurrect the El Primero for another lease on life. Dubbed the A384 Revival, this period-correct recreation thrives off of the DNA of its predecessor. After an extensive bout of scanning and digitization, the dimensions of the original watch have been replicated with pristine attention to detail. From the panda dial, 37mm case, and polished bevels all the way to the wristwear’s most intricate detailing, nothing has been glossed over. However, to give the Primero a taste of modernity, Zenith has opted to implement its updated El Primero 400 movement — outfitted with refined internals and a standard 50-hour power reserve. Information on the pricing and availability of the watch will emerge as we approach its October release.

Learn More: Here

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

Fuel Up Your Tech-Filled Days With Fresh Homemade Nitro Cold Brew

GrowlerWerks’ uKeg Nitro Cold Brew Coffee Maker lets you be your own barista.

Posted By Johnny Brayson

Partner

Give Dad The Knife He Deserves This Year With 'The Pike' By The James Brand

Pairing beautiful rosewood scales with a hard-wearing Sandvik 12c27 steel blade.

Posted By Gray Van Dyke

Partner
Featured Image

The 10 Best Style Gifts For Father’s Day

Fashion-forward picks for those who don't adhere to the traditional dad dress code.

Posted By

Jun 11, 2021

Featured Image

Grand Seiko Just Unveiled One Of Their Most Stunning Watch Dials Ever

Inspired by a Japanese natural phenomenon known as “Gods Crossing.”

Posted By

Jun 10, 2021

Featured Image

Support The Ocean With This Shinola Watch Made From Single-Use Plastics

It ships in a carrying pouch crafted with upcycled airline uniforms.

Posted By

Jun 9, 2021

Featured Image

This Puffer Jacket Is The First Piece From Kanye West’s YEEZY GAP Collaboration

Available now for public viewing throughout a series of floating projections.

Posted By

Jun 8, 2021