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Zenith Ups The Ante On The El Primero With The Upgraded Chronomaster Sport

When it comes to competition between Swiss-made sports chronographs, the Omega Speedmaster and Rolex Daytona have been locked in a two-horse race for decades. But now Zenith has entered the fray with the latest edition to its Chronomaster line, the Chronomaster Sport — and the watch is putting its industry rivals on notice.

Zenith has a long history of chronograph innovation. In 1969, the company released its El Primero movement, the world’s first fully-integrated automatic chronograph movement. The new Zenith Chronomaster Sport features the latest iteration of the El Primero, caliber 3600, which is capable of accurately measuring 1/10th of a second. To show off this unmatched technical prowess, the watch swaps out the tachymeter bezel typically seen on sports chronographs for a ceramic one that tracks 1/10ths of a second. The central seconds hand makes one full revolution every ten seconds while the chronograph is running, while the three subregisters — in Zenith’s iconic tri-color arrangement — record the running seconds, chronograph seconds, and chronograph minutes. The Zenith Chronomaster Sport is available in black and white dial variants and starts at $9,500 on a Cordura and rubber strap, with steel bracelet versions priced at $10,000.

Purchase: $9,500+