Zenith Reissues A ‘70s Classic With Its Latest El Primero Watch Revival

May 19, 2021

Category: Style

In the watch world, the ‘70s are the new ‘60s. While vintage styles remain popular, it’s the integrated bracelet styles and funky colors of the Me Decade that are taking over from the mid-century madness of the last few years. Now Zenith is jumping on the 1970s train with their latest Chronomaster Revival that brings back a legend from 1971, the A3817.

The new Zenith Chronomaster Revival El Primero A3817 is a faithful reissue of the groundbreaking early ‘70s original. That watch was a unique beast, as at the time, Zenith had two distinct categories for their El Primero chronographs: a sporty and modern tonneau-cased line, and a more classic round style. The A3817 mixed elements from both, putting the iconic tri-color dial from Zenith’s classic A386 into the then-of-the-moment tonneau case. For the revival, Zenith dug up the blueprints of the original to recreate the proportions and finishing of the case exactly, right down to the refreshingly conservative 37mm diameter. The dial is finished in white lacquer, just like the original, and other unique details have also been brought back, like the dual tachymeter/pulsometer scale and “shark tooth” minute track. And while just 1,000 examples of the original AC817 were produced, the revival is a non-limited addition to Zenith’s collection.

Purchase: $8,400

Photo: Zenith

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

Flint and Tinder’s Quilted Waxed Shirt Jacket Is Built for Year-Round Wear

Huckberry’s esteemed house brand makes use of waxed cotton from the pioneers behind it.

Posted By Yoni Yardeni

Partner

The 7 Best Minimalist Wallets For EDC [VIDEO]

Streamlined front-pocket wallets built to declutter your daily carry.

Posted By Gray Van Dyke

Partner
Featured Image

The 15 Best Men’s Windbreaker Jackets You Can Buy

Protect yourself from the elements with some breeze-blocking outerwear.

Posted By

Jan 21, 2022

Featured Image

Todd Snyder and Converse Link Up to Design the Rebel Prep Collection

The new collab is highlighted by special versions of the Chuck 70 and Jack Purcell Ox.

Posted By

Jan 20, 2022

Featured Image

Porsche Design Celebrates 50 Years by Resurrecting Its Original Chronograph

Special 50th-Anniversary Edition Chronograph 1 watches & a LE 911 Targa.

Posted By

Jan 19, 2022

Featured Image

The 15 Best All-Black Watches for Men in 2022

Add some stealth style to your wrist.

Posted By

Jan 19, 2022