As you may have heard from anyone in possession of a Hydro Flask water bottle, vacuum insulation is a pretty impressive bit of tech that can keep things cold for a vastly longer stretch than traditional forms of insulation. In a stroke of genius, the folks at YETI came to the realization that that very same technology could be pared into larger storage vessels. And now they’ve unleashed their achievement to the world in the form of their V Series cooler.
Perhaps shockingly, this is actually the YETI’s first vacuum-insulated cooler — and it’s likely to change the face of the industry forever. You see, vacuum insulation is widely considered the best-known insulator, as it helps stop the transfer of heat and/or cold by creating a void between the internal and external surface layers. This magnificent cooler also has an ultra-tough stainless steel construction, cast aluminum hinges, a deep seal drain plug, and a beautiful brushed finish. It’s not available for purchase yet, but it will cost you $800 once it’s officially released.