YETI Unveils A Lighter Roadie Cooler With More Insulation & Storage Space

YETI’s Roadie line has long stood as one of the American company’s most celebrated hard cooler models, with the Roadie’s leading position in the market largely due to regular updates over the years, with each model building on the strengths of its predecessors. And the Austin-based outfit has once again improved on the popular hard cooler’s design, bolstering practically every measurable area to deliver the new Roadie 24 Hard Cooler.

This new rugged cooler utilizes Rotomolded construction that allows for a durable shell design that tips the scales at 10% less than the outgoing model, while the use of PermaFrost Insulation enables the Roadie 24 to also offer 30% better thermal retention. Also equipped with the company’s interlocking Neverfail hinge system and Hefyhauler handle, the revised design also results in 20% more storage space, which equates to real-estate for 18 cans of beer (plus ice, using a 2:1 can-to-ice ratio), though the cooler’s 13” internal height means it fits most wine bottles or two-liter soda bottles, too. The vessel can also accommodate 24lbs of ice (hence the monicker). Offered in Charcoal, Desert Tan, White, and Navy, the YETI Roadie 24 Hard Cooler is available now, with pricing set at $200.

Purchase: $200