YETI Made Their Near-Perfect Hopper Soft-Sided Cooler Even Better

Part of what makes YETI one of the leading brands in outdoor gear is their ability to listen to their loyal audience when it comes to creating their equipment. Their new YETI Hopper M30 Soft Cooler delivers on a top customer request to become another worthy addition to your exploration loadout.

Aiming to please the crowd, the M30 now has a wider, easier opening. However, the best update to this soft cooler is the addition of a magnetic two-fold closure system, ditching the original zipper system. It’s also their first soft cooler to utilize HydroShield Technology, creating an ultra leak-resistant closure. And this brew-carrier has a puncture and mildew-resistant DryHide Shell, ColdCell Insulation closed cell foam for superior ice retention, and double-stitched pick-up points. You can carry 7.2 gallons with the M30, which translates to 20 cans of your favorite beer. The M30 provides you with best-in-class thermal performance and grade-A toughness you expect from YETI. Pick up your M30 next spring for $300.

Purchase: $300