When it comes to high-end watch auctions, Phillips reigns supreme. Or at least that’s the way things are shaping up. Not long ago they auctioned off Paul Newman’s Daytona for $17.75 million, and now they’re set to do the same with an incredibly rare White Gold Rolex Daytona Ref. 6265.
Produced in 1970 and sold in Germany just a year later, this watch is believed to be one of one. Daytona watches made in this period featured cases made in either stainless steel, or 18k and 14k yellow gold – and never anything else. The rare quality of the watch earned it the nickname “The Unicorn” and was the pride of John Goldberger’s collection for a long time. Recently, however, Goldberger decided he wanted to spread the joy that this watch gave hime to the less fortunate. As a result, he’s slated the watch to go up for auction on the 12th of May in Geneva, with 100% of the proceeds going to the charity Children Action.