Volvo S90 Ambience Concept

Apr 27, 2018

Category: Rides

Every so often, human development gets to a point where things stop progressing down a predetermined normalized path. In this case, we’re suggesting that luxury vehicles have hit their peak. So, since seats can’t really get more comfortable and accoutrements seem to stagnate, what’s the next step? Volvo seems to think it rests in immersive technology – which they have pared into their S90 Ambience Concept.

Debuted at the Beijing Auto Show, this luxury car is all about its cabin features. On top of its comfy seating, this vehicle is also loaded with a Bowers and Wilkins premium sound system that is designed to pipe in music, radio, or sounds from one of several themes. Those smartphone-controlled preset themes – which include Northern Lights, Scandinavian Forest, Swan Lake, Archipelago, Rain, Nocturnal, and Freedom – are aided by visual projections on the ceiling of the car and, believe it or not, custom scents that are expelled by the center console. The idea is to turn the car into a complete sensory experience beyond what we’ve already come to know. No word on when this will be put into their vehicles, but Volvo is serious about putting the tech on the road.

Learn More: Volvo

More From Rides

Go From Business To The Bar In Moral Code's Premium Adam Sneaker

Premium leather, cushy soles, and timeless styling can all be found in these kicks.

Posted By Sean Tirman

Partner

Senja Bestows The Slip-On Knit With Waterproofing And Merino Wool Lining

An advanced pair of anti-bacterial, temperature-regulating shoes.

Posted By Tim Huber

Partner
Featured Image

DS’s High-Tech EV SUV Concept Is An Ultra-Lux 670+ HP Lounge On Wheels

With an impressive 400+ mile range and a 2.8 second 0-60mph time.

Posted By

Feb 26, 2020

Featured Image

Polestar’s Precept All-Electric GT Shows Off Sustainability & AI Tech

A sleek, futuristic, minimalist exterior hides a cabin loaded with Google tech.

Posted By

Feb 26, 2020

Featured Image

Joseph Robinson’s ‘Z’ Motorcycle Is A Sleek Street Rocket With Futuristic Styling

A multi-part blueprint for the next generation of road racers.

Posted By

Feb 26, 2020

Featured Image

KTM’s 600HP X-BOW GTX Is An Audi-Powered Ultralight Small-Scale Supercar

The Ready To Race Brand introduces its most competitive four-wheeler to date.

Posted By

Feb 26, 2020